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12 FebAdvanced SEODeveloper

AI Trends

by Joyner Njoroge

Did you know that the global AI market is expected to reach a staggering $190.61 billion by 2025, growing at a compound annual growth rate of 36.62 percent?

AI software is rapidly transforming our world, and this trend is only going to accelerate in the years to come.

Just like the recent trends in artificial intelligence, these are a few AI trends to keep an eye on this year in 2023. These include:

1. AI-Driven Development Boosts Productivity

AI brought huge news for developers in 2021. The launch of Github Copilot left everyone in awe of its pair programming capabilities because, even for its evident flaws, it felt like a game changer. Anyone paying attention to AI solutions for development teams knows that Copilot isn’t the only AI solution of its type, with tools from Amazon, Salesforce, and other companies also pursuing similar objectives.

These scattered efforts will finally gain traction during 2023, mainly because of the broader availability of open source code that allows embedding these AI solutions into different frameworks and development platforms. But that’s not all. While we might not see them in widespread action during this year, there already are ripe AI algorithms capable of translating code from one language to another.

Perhaps the most recognizable of these solutions is TransCoder, Meta’s (formerly Facebook) self-supervised neural transcompiler system. This solution leverages deep learning to successfully translate functions between C++, Java, and Python 3. It’s to be expected that this and other solutions become more common as the year progresses.

2. Chatbots
  • When we talk about AI trends 2023, chatbots are right up there.
  • Chatbots, such as ChatGPT, one of the emerging trends in artificial intelligence grabbed the world’s attention last year with their capability to answer queries presented by people in a lifelike manner.
  • The advancements were the product of years of study in the field of generative artificial intelligence, in which software generates material such as writings or images based on descriptions, and were made possible by developments in arithmetic, computer power, and novel approaches to teaching software.
  • According to many AI specialists, a greater number of such public-facing products will likely be released this year.
  • AI startups may potentially progress from text-to-speech mimicry to developing bots that may be sold as better helplines or virtual assistants.
3. Generative AI
  • Talking about AI trends, it will certainly be a defining moment for generative AI, as it will enable the development of new models that will replace repetitive tasks.
  • Generative models, such as the DALL-E digital picture generator, evaluate data and interpolate to generate something entirely new.
  • Yet, generative AI models are not limited to making digital visuals like DALL-E.
  • They are being utilized to develop novel materials for batteries, carbon sequestration, and a variety of other breakthroughs.
  • Generative AI, one of the recent trends in artificial intelligence, focuses on the creation of new material using machine learning techniques.
  • The attractiveness of generative AI systems arises from its capacity to produce fresh and inventive information for a wide range of applications, such as the creation of artwork, news stories, and even spontaneous dialogue for virtual assistants.
  • The development of massive language models such as GPT-3 has been a big step forward in the advancement of generative AI.
  • One of the key characteristics of generative artificial intelligence is the ability to save time, effort, and annoyance on repetitive or tedious tasks.
  • Expect considerable quality improvements in the future year as a result of enhanced algorithms, more complicated models created by new alternatives, higher predictive techniques, more efficient training techniques, better and more potent hardware, and bespoke software.
4. Cybersecurity
  • When a cyberattack hits a corporation, computers become useless.
  • Workers must abandon technology and return to manual skills for a period of time in order to continue working.
  • AI-enabled systems may be able to prevent unauthorized access to data, programs, networks, and computers.
  • Moreover, internet apps with AI capability can record cyberattack trends.
  • As AI discovers danger patterns, it may construct retaliation tools.
5. AI ethics
  • As AI grows more prevalent in our daily lives, we must consider not only the potential of cyber assaults, but also the ethics of how organizations employ this technology.
  • The development of more responsible and transparent AI models will be a top consideration in 2023.
  • People in charge of building AI systems will try harder to explain how they make judgments and the data they use to make them.
  • As businesses try to eradicate prejudice and injustice from their automated decision-making systems, AI ethics will become increasingly important.
6. Marketing and Sales
  • Hyper-quick sales and marketing content creation
  • Automated repetitive tasks, like keyword research, administrative work, content formatting, and data analysis
  • Sales enablement and custom materials. For example, analyzing client’s profiles and creating tailored materials for enhanced sales success
  • Omnichannel strategy optimization to improve engagement
  • Customer insights with crm data through detection of patterns in user behaviors
  • Adjust training programs with custom training materials, role-play scenarios, and product knowledge sheets.
Conclusion

Generative AI is at the forefront of innovation, promising significant advancements for businesses. With its capability, it can revolutionize operations, marketing, sales, and other sectors. Generative AI trends in 2023 and beyond show how powerful and impactful the technology is.

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18 DecAdvanced SEODeveloper

20 Website Speed Optimization Strategies for 2023

by Joyner Njoroge

In today’s fast-paced digital world, website speed optimization is not just a desirable attribute; it is an essential requirement for successful engagement and business.

High-speed websites offer improved user experience, promoting retention, and simultaneously catering to the ever-decreasing patience of internet users.

Appropriate strategies can be effectively used to achieve optimal website speed, this guide will help you catch up on the state of affairs with some useful tips.

Table of Contents
  • What is Page Speed Optimization
  • What is an Optimal Website Speed?
  • How to Test Speed for your website
  • Why do you need Speed Optimization for your website?
What is Page Speed Optimization

The faster your website loads, the better experience users will have, which can lead to better engagement and higher conversion rates.

Optimizing website speed is a complex process involving strategic planning and decision making through a website’s life cycle.

What is an Optimal Website Speed?

The “optimal” speed for a website can depend on several factors, including the type of content on the website and the expectations of its users. However, as a general guideline, it’s commonly recommended that a web page should load within 2-6 seconds.

Why is it important you might think? Well here’s why:

  • Bounce rate (%age users who leave without engagement) for a website increases to 32% when load speed changes from 1 to 3 seconds.
  • To achieve a bounce rate < 10%, a website should load within 2 sec.
  • 79% of shopper are less likely to buy on a website that loads slowly.
  • 47% of users expect websites to load under 3 sec

It’s worth noting that these are abstract targets, and meeting them doesn’t guarantee your website will rank highly in Google’s search results. There are many other factors involved in search rankings, but speed is increasingly important.

Also, while improving speed is important, it shouldn’t come at the expense of usability, aesthetics, or functionality. The ultimate goal is to provide a high-quality user experience, and speed is just one aspect of that.

How to Test Speed for your website

Testing website speed effectively involves using a combination of tools and techniques to identify areas where your site’s performance can be improved. Here are some steps you can take to test your website’s speed effectively:

Test Speed During Development: You should ideally keep track of your website’s performance and speed metrics even before it is deployed.

This can easily be done by using the performance and speed testing tools built into the “Developer Tools” section of the browser you use while testing local developments.

For Example,

  • Use Online Tools: There are a number of online tools that can provide insights into your site’s speed and overall performance:
  • Google PageSpeed Insights: This is a free tool from Google that analyzes the content of a web page and generates suggestions to make that page faster. It provides separate scores for mobile and desktop performance and offers suggestions for improvement.
  • Analyze Key Metrics: When using these tools, there are some key metrics to pay attention to, including:
    • Time to First Byte (TTFB): This is the time it takes for a user’s browser to receive the first byte of page data from the server. A high TTFB can indicate server issues.
    • First Contentful Paint (FCP): This is the time it takes for the first piece of content to appear on screen.
    • Largest Contentful Paint (LCP): This measures the time it takes for the largest image or text block to become visible.
    • Cumulative Layout Shift (CLS): This measures how much the elements on your page shift around during load time. A low CLS score means your site is visually stable.
    • Total Blocking Time (TBT) / Time to Interactive (TTI): These measure how long it takes for your page to become fully interactive.
    • Test Different Pages: Don’t just test your home page. Test a variety of pages on your site, including product pages, blog posts, and your checkout page.
    • Test Mobile Performance: With more than half of web traffic now coming from mobile devices, it’s critical to test how your site performs for these users. Many of the tools mentioned above provide separate scores for mobile and desktop performance.
    • Regular Testing: Website speed testing shouldn’t be a one-time task. It should be part of a regular routine. This is especially true if you’re regularly updating or adding to your site.

By using these steps, you can effectively test your website speed and identify areas where performance can be improved.

What Is a Good Website Speed?

Research shows that the amount of time a user will wait before losing focus is roughly from 0.3 to 3 seconds. That means that you should aim to show some content to the user in under 3 seconds. By using Core Web Vitals, then these are the recommended thresholds that you should aim for:

You can read more about what criteria Google used to arrive at these thresholds here.

Note that when measuring page load time it’s best to try to get as much data as possible, from all types of visits. For example, you will need to have data for both desktop and mobile devices. The reality is that you will most likely need to do extra work to get the same performance on mobile devices, even when the metrics for desktop devices are well under the thresholds mentioned above.

Why do you need Speed Optimization for your website?

The importance of testing and optimizing a website’s speed and performance has only increased over the years. As we laid out in numbers on bounce rate and conversion rates in a previous section, it’s clear why tech businesses are focused on it. 

Here are some more logical reasons for you to consider improving your website speed and understand the reasons why it is even more critical in 2023:

  • User Experience (UX): Slow website speeds can frustrate users, leading to a decrease in user satisfaction and engagement. A smooth, responsive user experience can encourage users to stay on your site longer, interact more with your content, and be more likely to convert (for example, make a purchase, sign up for a newsletter, etc.).
  • Mobile Internet Use: The use of mobile devices for internet browsing has grown exponentially. Mobile users often have different connectivity and speed conditions, making speed and performance optimization even more crucial.
  • SEO Ranking: Search engines, like Google, consider site speed as a ranking factor. Faster websites are more likely to rank higher in search engine results pages (SERPs), resulting in more visibility and traffic. Google implemented a new ranking algorithm called Core Web Vitals, which focuses on user experience, including loading speed, interactivity, and visual stability. 
  • Ecommerce Growth: The global pandemic in 2020 and 2021 has resulted in a substantial increase in online shopping and e-commerce activities, a trend that likely continues in 2023. For online retailers, website speed and performance directly impact sales and revenue. 
  • Increasing Web Complexity: Web applications are becoming increasingly complex with more scripts, images, third-party integrations, and high-resolution content than ever before. Making it critical to prioritize speed and performance optimization to ensure the best user experience.
  • 5G and Edge Computing: With the ongoing global roll-out of 5G technology and the rise of edge computing, users’ expectations for website performance are higher than ever. These technologies promise significantly faster load times and lower latency. 
  • Sustainability: There’s an increasing awareness of the environmental impact of digital technologies. More data means more energy consumed, so an optimized, efficient website could also be a more sustainable choice, reducing its carbon footprint.
  • Scalability: As your website grows, you will have more users, more page views, and more content. If your website is already slow, growth will only exacerbate the problem. Optimizing your website’s speed ensures that as you grow and scale, your website can handle the increased traffic and content.
  • Competitive Advantage: A faster website can give you a competitive advantage. If your website is faster than your competitors’, you’re more likely to retain and attract users. In the online world, where users can go from one site to another in seconds, speed can be a key differentiator.
  • Conversion Rates: Slow websites can have a direct impact on conversion rates. So if your website is an online store or relies on user conversions for revenue, optimizing your website’s speed is crucial.
20 Website Speed Optimization Strategies for 2023

Optimizing a website’s speed and performance requires a multifaceted approach, including the need to take dedicated steps at design, development, and deployment levels. 

Here are 20 tips that will guide you to better outcomes in the exercise:

Design-Level Optimization
  • 1. Design Mobile-First: Given the prevalence of mobile browsing, design your site with mobile users in mind first. These designs are typically more streamlined, which can improve speed.
  • 2. Simplify Your Design: A simple, clean design is often faster. Limit the use of heavy design elements and stick to essentials.
  • 3. Use Adaptive assets: Make sure images adapt to the screen size of the user, prefer vector formats like .svg and .webp over .jpeg and .png. etc.  Web fonts can slow down your site so use them sparingly and only download the specific styles and characters sets you need.
  • 4. Limit the Use of Animations: While animations can add visual interest, they can also slow down your site. Use them sparingly.
Development-Level Optimization
  • 5. Minify CSS, JavaScript, and HTML: Removing unnecessary characters, line breaks, and spaces from these files can help reduce their size and improve loading speeds.
  • 6. Use Asynchronous Loading for CSS and JavaScript Files: By default, CSS and JavaScript files are loaded synchronously, which can slow down page speed. Asynchronous loading allows multiple files to load simultaneously.
  • 7. Reduce Redirects & API calls: Each redirect triggers an additional HTTP request, slowing down your page load speed. Eliminate unnecessary redirects and API calls like AJAX whenever possible.
  • 8. Avoid or Limit the Use of Plugins and Widgets: Every plugin or widget you add requires resources to run. Use them sparingly and only when necessary.
  • 9. Leverage Caching: Browser caching stores webpage resource files on a local computer when a user visits a webpage. Leveraging caching can make your site faster for repeat visitors.
  • 10. Enable Compression: Use compression techniques like Gzip to reduce the size of your CSS, HTML, and JavaScript files.
  • 11. Avoid Render-Blocking assets: Where possible, try to defer linked assets loading or use asynchronous loading to prevent it from blocking the first paint of your webpage. 
  • 12. Optimize Time to First Byte (TTFB): TTFB measures how long the browser waits before receiving the first byte of data from the server. Improving server response time can optimize your TTFB.
  • 13. Use Latest Versions of Everything: If your site is built on WordPress or another CMS that uses PHP, using the latest version can provide a significant speed boost. Similarly for other technologies like NodeJS, React, Webpack, SSL/TLS, HTTP etc. use the latest versions to optimize speed and security.
Deployment-Level Optimization
  • 14. Choose the right Hosting Provider: A good hosting provider is crucial for site speed. Shared hosting can be slow due to multiple sites on a single server. Consider using VPS or dedicated hosting.
  • 15. Use Content Delivery Network (CDN): A CDN can distribute the load of delivering content by storing a cached version of your site in multiple geographical locations.
  • 16. Implement Load Balancing: If your site has heavy traffic, using more than one server to balance the load can speed up response times.
  • 17. Optimize Integrations: Regularly optimizing your database and other critical integrations can help improve your site’s performance, particularly for dynamic websites. This can include tasks like removing unnecessary data/connections and running routine clean-ups.
General Best Practices:
  • 18. Prioritize Above-The-Fold Content: Make sure that the content appearing on the screen first (above the fold) loads quickly for a better user experience.
  • 19. Remove Unnecessary Metadata: Excess metadata in your HTML, CSS, and JavaScript can slow down your site. Remove anything that’s not needed.
  • 20. Implement Automated Tests, Audits and Reporting: Using automated tests to regularly check for speed and other vital metrics can save your Website from hiccups in performance, or in worst/best case, prevent a total disaster.
Conclusion

Web page speed optimization is a multi-faceted task, pivotal to the success of any website. 

Staying ahead in the online world necessitates an ongoing commitment to optimizing website speed, ensuring a superior user experience, and ultimately, driving higher user engagement and conversions.

As the digital landscape becomes increasingly competitive, optimizing web page speed is not just an optional improvement but an indispensable necessity that directly impacts user experience, SEO rankings, and user engagement. 

With the right combination of design, development, and deployment strategies, optimal website speed is indeed achievable. 

The faster your website loads, displays content, and responds to user input, the lower your bounce rates and the higher your conversions. Here, incremental improvement is critical — while going from slow to supercharged doesn’t happen overnight, any of our 20 website optimization strategies can help jumpstart your need for speed.

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28 NovDesignDevelopereCommerceMarketingSEO

7 Elements of a Successful Landing Page

by Joyner Njoroge

Creating an impactful landing page is crucial for enticing potential customers. A landing page is simply a standalone page on a website designed to drive conversions. They are easily one of the best strategies that have emerged from this modern marketing era.

Properly optimized landing pages can help marketers across all industries improve engagement, grow their email list, boost sales, and drive traffic to other marketing channels, like social media. 

Today, we will explore seven key elements that make up a high-quality landing page and give you plenty of actionable strategies you can use to put these tips into practice.

Benefits of Building Landing Pages

Understand audience segments: Landing pages are usually not designed for everyone who visits your website. For example, an online pet supply shop would likely create two landing pages for their latest flash sale, one for cat owners and another for dog owners. Reviewing on-site analytics and understanding how audience segments engage with your landing pages can help you create better content and offers in the future.

Improve your next marketing campaign: Landing pages can help visitors learn about your latest promotion or product launch. Instead of hoping they find the product page, create a landing page to draw users’ attention when they land on your site.

Boost sales: Another noteworthy benefit of landing pages is they can help boost sales. Product landing pages are an excellent way to show visitors your value proposition and convince them to take action. 

Generate leads: Landing pages are one of the best ways to grow your email list. Marketers can create a standalone landing page that invites users to subscribe to their email list in exchange for a lead magnet or delayed benefits (like subscriber-only discounts).

Enhance brand awareness/SEO: A well-optimized landing page is far more likely to appear in one of the elusive top spots on Google. If you’re interested in improving your search engine optimization strategy and boosting brand awareness, a few well-made landing pages can help you find success. 

7 Elements of a Successful Landing Page
1. Engaging Visual Content

Visual content is a necessity for high-converting landing pages. People expect to see pictures and videos when they visit your site. If they are instead greeted by a wall of text and no visual content, many will leave without taking action. 

The key to putting engaging visual content within your landing pages is to consider the context.

Static images can also help you connect with readers, provided the content is relevant, engaging, and demonstrates value to your audience. 

2. Mobile-responsive Design

If a visitor clicks on your landing page from their smartphone and is greeted with a jumbled mess, they will click the back button without a second thought. There’s a good chance people in this position won’t come back either. 

Instead of losing out on potential sales, engagement, and subscribers, optimize each of your landing pages for desktop and mobile devices. 

The best way to make sure your pages are responsive is to use a landing page builder that comes with mobile templates and a detailed preview option. Use these tools to make sure your landing pages look great across all devices. 

You should also make sure that forms, visual content, and buttons are all clearly visible and easy to use, regardless of how someone decides to engage with your brand. 

It’s also important to check your loading times, especially for mobile. According to Google, users expect a web page to load in two seconds or less. If it doesn’t load within that small window of time, you may experience a high bounce rate and see minimal engagement.

3. Benefit-focused Copy

Next, let’s talk about the copy within your landing page. If you managed to attract a reader to your landing page with a captivating title and value proposition, you need to expand on that idea within the text on the page. 

The way you accomplish this task will vary based on the type of landing page you’re promoting.

For instance, if you want people to place an order via your sales page, you should explain to users in simple terms what they stand to gain by investing in your product or service. A list of direct benefits will help people visualize themselves using what you’re offering, which will likely increase conversions. 

Similarly, if you create an email registration landing page, users should know how they’ll benefit from joining your list. Explain the perks of signing up, and you can expect to see more subscribers. 

This same principle can be applied to virtually every type of landing page. Before you publish a page, ask yourself, “If I was a visitor reading this page, what’s in it for me?” If you can’t answer this question, consider revising your copy and focus on presenting value to the people who interact with your landing page. 

4. Trust Signals

If you want to boost landing page conversions, trust signals are a must. 

Trust signals can help build social proof, a psychological trend where people follow others based on their actions. There are many different types of social proof worth including on your landing pages. 

Reviews are often seen as the holy grail of trust, and for a good reason! Research shows people trust reviews more than product descriptions and sales copy. When you think about it, this makes perfect sense. 

Here’s an example so you can see what I mean. Let’s say a new Italian restaurant opened in your town. The company decides to put up billboards around the city that exclaim, “The best spaghetti in town!” You see them around but don’t think much of it. A few days later, your friend calls you and says you need to try the new Italian restaurant down the road because they have the best spaghetti in town. 

Whose review would drive you to take action? The person who actually paid money to try their food, or the company that stands to gain money if you go to their restaurant?

Thanks to the evolution of digital marketing, reviews from complete strangers can be just as helpful as reviews from close friends. 

The best way to use this strategy is to include reviews from real customers on your product landing pages and event registration pages. If users can see that other people have invested money or time with your brand and are happy with the results, they may follow the same path. 

5. A Singular Purpose

The five element a landing page needs to succeed is a singular purpose. In other words, ask yourself what single thing you want readers to do after reading your landing page. 

For example, if your goal is to get more email subscribers, you need a landing page specifically designed to convince people that subscribing to your email list is worth their time. 

Imagine what would happen if your goal was to get more subscribers but you also spent time talking about how users should buy your products, follow you on social media, and check out your next live webinar. 

Odds are, readers would feel overwhelmed, which could cause choice paralysis. Readers won’t do anything at all because they don’t know what next step they should take.

6. An Eye-catching Headline

Choosing the right headline for your landing page can make or break your campaign. When visitors discover your page for the first time, their eyes will immediately dart to the headline so they can figure out what the rest of the page is about. It needs to accomplish:

– grabbing the visitor’s attention

– informing the visitor what your product or service is all about.

– it should be short, preferably only ten words and never more than twenty

It doesn’t matter how much value is within the post; if visitors can’t figure out how reading your content will benefit them, there’s a slim chance they will click through, let alone take action on the page. 

There are a few ways you can improve your landing page headlines and attract more users. The key point to remember is your headline should be clear, concise, and offer value to your readers. People should be able to take one look and understand what they stand to gain by clicking the link and opening your landing page. 

Using complicated language may confuse or alienate your audience, resulting in fewer conversions and less engagement. 

7. Compelling Call to Action

Finally, all successful landing pages have a prominent call to action (CTA). Your CTA is the button (or another element) on your page that encourages readers to take action. As we discussed, this will vary greatly based on how you use this marketing tool to connect with your audience. 

A business that wants users to join their email list may use CTAs that say things like “subscribe now” or “join and save today.” 

We strongly recommend using A/B testing when creating CTAs for your landing pages. Experiment with different options until you find messages that resonate with your target audience. 

This piece of the puzzle is so important because your landing page will be a dead end for readers after they’ve finished reading your landing page unless there’s a clear and logical next step they can take. 

CTA buttons are arguably the most important element on your landing page. By designing these buttons to stand out, you can dramatically increase the chances of conversions. This includes playing with color, fonts, sizing, and placement—all quick and easy fixes.

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08 NovDeveloper

Artificial Intelligence Trend in Business

by Joyner Njoroge

The term ‘Artificial Intelligence’ often trips up business leaders in industries which don’t intersect directly with technology. It can invoke images of robots and feelings of machines stealing the jobs of humans. The reality is that AI can help to make their professional and personal lives run more smoothly by removing a lot of the tasks which were previously done manually.

What is AI (Artificial Intelligence)

Artificial intelligence can perform tasks that typically require human intelligence, such as learning, planning and problem-solving. In short, AI is today at the center of business growth.

So, What is AI in Business? 

Artificial intelligence in business involves the application of intelligent computer software with human-like capabilities to perform business activities without human involvement. 

Why is Artificial Intelligence on the rise in business?

Artificial intelligence (AI) radically transforms how businesses operate, enabling them to automate repetitive tasks, analyze vast amounts of data and make informed decisions. By leveraging AI, businesses can streamline processes, boost productivity and gain a competitive edge.

Artificial intelligence has a wide range of uses in businesses, including generating content, Keyword research, streamlining job processes and aggregating business data.

AI is helping companies and business leaders meet three specific needs, all while saving them time, money and energy. AI can easily automate many business processes, help leaders gain insights through improved data analysis and help businesses better engage with customers and employees. As more use cases arise for how AI can help businesses with these three main tasks and everything that falls within them, the more its use will continue to rise.

If businesses can utilize AI to perform menial tasks they need fewer workers to complete them. If they can use AI to understand which strategies are working and resonating with their clients and consumers, they can spend less money on advertising and guessing games with clear data to back up success. They can also better analyze more data to prevent future failures and wasted spends.

How does AI help businesses?

AI enables businesses to improve customer experience, boost revenue, increase productivity and efficiency and drive business growth and transformation. How? 

Business processes today have a high level of complexity involving large amounts of data. With vast data, companies can obtain valuable insights to build growth strategies.

Using AI in business, companies can analyze vast amounts of data quickly and in real-time and get actionable insights for better decision-making. This enables businesses to understand and engage customers, automate business processes and improve productivity and revenue while reducing operational expenses.

How Does AI in Business Work?

AI systems work by consuming large data quantities (training data), analyzing the data for correlations and patterns, and using these patterns to predict future states. AI is an interdisciplinary category of computer science with multiple approaches and advancements in key technologies or AI techniques, which include the following:

  • Machine Learning (ML): Machine learning (ML) is a subset of AI that involves developing algorithms and models that enable computer systems to learn and make predictions or decisions. It involves developing techniques that automatically allow computers (machines) to learn from data and improve their performance over time. ML algorithms analyze and extract patterns from large datasets to make predictions or take actions based on new inputs.
  • Deep Learning (DL): Deep learning is a more advanced type of ML that works through representation but with unstructured data sets. It uses biologically inspired artificial neural network architecture. DL is inspired by the structure and function of the human brain’s neural networks. Deep learning algorithms have supported image and speech recognition and NLP tasks.
  • Natural Language Processing (NLP): In AI, Natural Language Processing is a linguistic tool in computer science that enables machines to learn, read, understand, interpret, generate and respond to human language. NLP techniques are used in various applications, such as machine translation, sentiment analysis, chatbots and voice assistants.
  • Computer Vision (CV): Machine vision (computer vision) is an area in AI that enables computerized machines to understand and interpret visual information from images or videos. Applications of machine vision techniques include object recognition, image classification, video surveillance, autonomous vehicles, medical imaging and others.
What are some Artificial Intelligence uses in businesses, and how does AI impact efficiency?

Businesses can utilize AI tools to employ ‘smart building’ techniques to track the energy usage of their offices for improved efficiency. 

AI has become ubiquitous in various aspects of business operations. The use of AI in business operations and applications is expanding. Some of the most common use cases include:

1. Data analytics and business intelligence 

With the increasing amount of available business data, finding insights from the data can be quite challenging. This is why many businesses are adopting AI in business intelligence. AI enables organizations to analyze large data volumes and extract valuable insights quickly. These insights help businesses identify trends, make data-driven decisions, and optimize processes. For example, businesses can use AI data to improve marketing, understand customers better, perform segmentation and create personalized experiences.

2. Customer service, experience and support

One of the most common enterprise use cases for AI is in customer experience, service and support. Though still controversial, AI is increasingly replacing humans in customer service. AI-powered technologies such as chatbots, virtual assistants and personalized recommendation systems enhance customer interactions. They provide instant support, tailored recommendations and personalized experiences, leading to higher customer satisfaction and loyalty.

3. Personalized and targeted marketing with predictive modeling

Targeted marketing is a key application of AI in business. AI algorithms can predict future outcomes based on historical data, allowing businesses to anticipate customer behavior, demand trends and potential risks. This enables proactive decision-making and resource allocation. For example, online search providers, retailers and other internet entities use AI intelligent systems to understand users and their buying patterns.  

4. Natural language processing (NLP)

With AI, machines can now read, write and understand languages like humans. AI-powered chatbots and virtual assistants can understand and respond to human language, providing personalized customer support and enhancing user experiences. With advancements in NLP, businesses now offer smart digital assistant products to assist users in routine tasks. These NLP softwares now helps businesses to generate automated business reports without human supervision. They can also conduct sentiment analysis to understand people’s perception of brands from various sources such as online comments, tweets, etc.   

5. Predictive analytics and product recommendations 

To increase marketing effectiveness and customer engagement, businesses recommend products that retain customers’ interest and satisfy their desires. Companies like Spotify, Amazon, Netflix, etc., are using AI to understand their customers’ habits/behaviors to predict and recommend products.

6. Documentation and Knowledge Base Building 

With no code tools, process documentation and building company knowledge bases is now easier. Scribe, for example, allows you to capture your screen and automatically create how-to guides easily. No code tools also provide adequate cloud document storage and sharing. And with ChatGPT, companies can automate the entire documentation process for documents like standard SOPS, FAQs, training modules, etc.

5 Real-life examples of AI in business

Here are examples of artificial intelligence in business examples: 

1. Transportation 

There are many ways AI is being applied in transportation businesses, including the following:

  • Taxi-hailing apps like Uber leverage AI to predict demand and traffic, reduce estimated arrival time and match riders and drivers.
  • Maps use AI navigational systems to improve transport and navigation while providing directions and enhancing traffic detection. 
  • Self-driving cars like Tesla use AI algorithms to navigate roads and make decisions. 
2. Recommendations on Netflix, YouTube and Spotify 

Netflix, Spotify, YouTube and other streaming services use a user’s watch or search history to recommend what to watch based on the user’s listening or viewing history. This helps provide personalized content to improve customer experience and satisfaction. 

3. AI in Healthcare 

Healthcare organizations are leveraging AI for medical image analysis. Medical companies use deep learning algorithms to analyze medical images, helping radiologists detect abnormalities and diagnose diseases more accurately. This improves patient care and reduces the time and effort required for diagnosis. An example is Healthcare BPO.

4. eCommerce platforms 

Amazon, Alibaba and other eCommerce platforms integrate AI into their platform to enhance customer experiences. Their recommendation engine uses ML algorithms to analyze user browsing and purchase history, providing personalized product recommendations that increase customer engagement and drive sales.

5. Content creation  

Tools like Document 360, Scribe, etc. use a generative AI to help businesses document processes. Businesses can document and share processes, SOPs, FAQs, manaus, etc.

Artificial intelligence (AI) has a wide range of benefits and uses in business, including:

  • Improving the customer experience
  • Automating business processes
  • Gaining insight through data analysis
  • Streamlining job processes
  • Aggregating business data
  • Turning data into actionable insights
  • Increasing leads by more than 50%
  • Reducing call time by 60-70%
  • Boosting efficiency through process automation
  • Improving the speed or consistency of service

According to a study by Harvard Business Review, companies using AI for sales can increase their leads by more than 50% and reduce call time by 60-70%.

Moreover, 61% of companies use AI to optimize emails, while 55% deploy AI for personalized services, such as product recommendations. Businesses also leverage AI for long-form written content, such as website copy (42%) and personalized advertising (46%).

Artificial Intelligence impact on business will be long-term

Artificial Intelligence in business and its use cases are virtually endless. AI in business will continue to grow and be adopted by nearly every company in every industry. That might seem like a bold statement, but its use cases apply to so many manual tasks that affect our professional and daily lives. Not using AI in business will only put professionals at a disadvantage as their competitors who utilize it will continue to save time and resources.

AI technology in business will only help companies to streamline their communication both internally and externally, and communication is essential during these unprecedented times with the need for social distancing. Artificial intelligence and business will continue to work together hand-in-hand.

Conclusion 

Artificial intelligence has become a powerful tool for businesses across various industries. 

From data analytics, predictive modeling and natural language processing to generative AI, businesses are using AI to automate tasks, improve efficiency and enhance decision-making. 

Artificial intelligence is increasingly becoming crucial for organizations in their digital transformation journey. More organizations are either using or exploring AI. Further, AI rollout has accelerated as a result of the COVID-19 pandemic.

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09 OctAdvanced SEODeveloperMarketing

What Is Google Page Speed Insight?

by Joyner Njoroge

One factor that plays a crucial role in providing users with a great experience is page speed. With a free and easy-to-use tool like Google PageSpeed Insights, you can find out your page speed instantly, plus get actionable advice for improving your Google page speed.

If you’re ready to learn more, keep reading, because this article covers:

  • What is Google Page Speed Insight ?
  • Why does page speed matter?
  • What can you do to improve page speed?
  • How does website hosting affect page speed?
  • How often should you use Google PagesPeed Insights?
  • Takeaways.
What is Google Page Speed Insight?

Google PageSpeed Insights is a free tool to help you find and fix issues slowing down your web application. An open-source tool called Lighthouse collects and analyzes lab data that’s combined with real-world data from the Chrome User Experience Report dataset. 

Page Speed

Page speed is the amount of time it takes between the browser’s request for a page until the browser completes processing and rendering the content. Many factors affect the speed of a given page including quantity and type of content, distance the data travels, connection type, device, operating system, and browser.

Why does page speed matter?

You may have already heard that page speed is important, but why does it really matter? There are numerous reasons that page speed is important to your business.

1.Users hate slow-loading pages

With the growth of the Internet, there is a high expectation for pages to load quickly. Users expect your page to load within a second because they want their information as fast as possible.

This means that businesses with slow-loading-pages lose out on leads because users don’t want to wait for those pages to load. If your website doesn’t load as quickly as the others, your leads will find alternative sites with pages that take less time to appear on their screens.

Page speed is especially important for your mobile visitors. Many users conduct mobile searches because they want answers quickly. You need to ensure that your page loads quickly, so these users stay on your site and learn more about your business.

2.Users spend less time on your page if it’s slow

If your page doesn’t load quickly, users will spend less time on your site. Even if they wait for your page to load initially, they won’t wait for additional pages to load because they might not have time to wait for each page.

You will lose leads because your pages take too long to provide them with information. If many leads leave your page because it loads too slowly, you will significantly increase how quickly leads come to your page and leave, otherwise known as your bounce rate.

This will impact your site’s ranking and make it harder for you to reach more audiences. To keep leads engaged and interested in your page, make sure your pages load quickly on your website.

3.It impacts your conversion rate

Your page’s speed impacts your conversion rate. Since the goal of your business is to earn conversions, you won’t profit from a slow-loading page because leads won’t stick around to convert.

On the contrary, a fast-loading page has a great impact on conversions. Users will convert because the page is loading quickly and guiding them through each step. They won’t have to wait around for the page to load to make a purchase.

Your business could lose potential profit simply by having a page that loads seconds slower than the competition. Page speed affects your business’ conversion rate and profits, so it’s important that you invest in helping you site run faster to avoid losing out on a profit.

4.It impacts your SEO ranking

If you’re using search engine optimization (SEO), page speed is a crucial element. Google recognizes that page speed is an important element for users and has started to move towards making page speed a top-ranking factor for SEO users.

If your site loads too slowly, Google won’t rank your page higher to reach more leads. When your pages load quickly, however, you improve your SEO ranking.

Factoring in your website’s page loading time will impact your search engine ranking and overall lead generation. By improving your page speed, you will drive in more valuable leads for your business.

5.It affects your quality score

Are you running a pay-per-click (PPC) campaign? If so, your page speed will affect your ad’s quality score.

When you create a PPC campaign, your maximum bid and quality score determine your ads placement. If your quality score decreases, this will lower your ad’s position and potentially increase your costs per click (CPC).

It is important to note that page speed affects multiple extensions of your website. Focus on getting your page running quickly to ensure that all other campaigns run smoothly.

6.It’s the first impression users get of your business

When users come across your site for the first time, you want to give them a positive impression of your business. Creating fast-loading pages will build confidence with your audience and ensure them that your business is reliable.

Alternatively, a slow-loading page might trigger the opposite feeling. Leads will immediately back out of your page to find a company that promotes efficiency and professionalism.

If you want users to view your business as professional, you need to make sure your page is running quickly. This will create a positive impact on your audience and will keep them coming back to your website.

So, now that you know why page speed is crucial for your site, the next step is knowing how to fix it.

What can you do to improve page speed?

You may speed up the time it takes for a page to load on your website in a variety of ways. Here are a few examples:

  • Avoid landing page redirection because each one starts the HTTP request-response cycle and slows down the rendering of the page.
  • Allow your scripts and CSS to load in external files rather than preventing all web pages from loading.
  • Gzip compression should be enabled and tested on your web server.
  • Optimize your images and give your content first priority.
  • Regularly purge your cache.
How does website hosting affect page speed?

Choosing the correct host for your website is critical for a quality user experience. You’ll need to consider your options based on the type of content and the expected traffic.

  • Shared web hosting: Shared web hosting means your site shares a physical server with other websites. Activity on the other sites sharing the server may use up bandwidth and server resources slowing down the delivery of your content.
  • Cloud hosting: This option is like virtual private servers; except with cloud hosting, your site may exist over several different servers making the site more reliable, and traffic spikes have less impact on performance.
  • Dedicated hosting: Dedicated hosting gives you full control over the site infrastructure. Since only your site uses the server, you don’t have to worry about drains on resources due to server competition from other websites.
  • Virtual private servers: With virtual private servers, your website gets its own virtual server. Your site may reside on the same machines as other sites, but they do not share an operating system making the site faster and more scalable.

If you see performance problems on your site, you may want to speak with your provider. In some cases, you may need to move your site to a different provider with a better service level agreement or upgrade your hosting plan.

How often should you use Google PagesPeed Insights?

Even if your page is performing well, you should conduct systematic tests because performance best practices are frequently revised and Google is constantly looking for ways to make PageSpeed Insights better.

Takeaways
  • Page speed is the amount of time it takes to request a page and have the page completely loaded in the browser.
  • Page speed affects the way users feel about a brand and its products and services.
  • Slow page speeds increase bounce rates.
  • Page speed is important to SEO.
  • Google makes some final ranking determinations based on page speed.
  • Users expect the same performance on both mobile and desktop.
  • Google makes some final ranking determinations based on page speed.
  • You can’t make good decisions about content and infrastructure if you don’t have baseline metrics and performance trends when making those decisions.
  • Your website hosting service and type may affect page speed.
  • Page speed can change quickly based on multiple factors. Synthetic website performance monitoring can capture performance lags you may not notice otherwise.
  • You can improve page speed quickly with some simple optimizations, such as controlling image file sizes and removing dead code.
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09 OctAdvanced SEODeveloper

Maximizing Website Performance

by Joyner Njoroge

As soon as you have opened this blog, we have just 15 seconds to grab your attention. Yes, yes, 15 seconds is the average time a user spends on a website. If it doesn’t provide expected content or goes clunky, business owners must be ready to say goodbye to their potential customers.

8 Key Strategies for Optimizing Your Media Assets
  • Consider using a content management system (CMS): Certain CMS platforms, like WordPress, have plugins and other tools that are used to improve your media’s performance. These resources can help automate the optimization process and streamline media file management.
  • Lazy load your media: A method known as lazy loading involves only loading the media that can be seen on the screen right now. The quantity of data that needs to be loaded can be decreased and loading times can be improved as a result.
  • Compress your images: It’s crucial to compress your image files because they can increase the time it takes for your website to load. You may compress your images with the help of a number of programs without sacrificing quality. Kraken, ImageOptim, and TinyPNG are a few well-liked choices.
  • Use the right file format: For various sorts of photos, different file formats are more appropriate. For instance, PNG is better for drawings with transparent backgrounds whereas JPEG is better for pictures. Reducing the file size and speeding up the download can be accomplished by using the proper file format.
  • Use a content delivery network (CDN): Distributing your media assets from servers that are physically closer to your users, a CDN can help to increase the performance of your website. User experience can be enhanced, and loading times decreased as a result.
  • Use responsive images: Images that are optimized for various screen sizes are called responsive images. This can help to enhance mobile performance and guarantee that your website looks good across all platforms.
  • Enhance your video files for performance: If your website includes videos, it’s crucial to do so. This may entail using the appropriate video format and compressing the files as well as lowering their resolution.
  • Minimize the number of media files: The performance of your website may suffer if it has an excessive number of media files. Try to employ as few media files as possible; only include those that are absolutely necessary.
Conclusion

There are different website performance optimization that can be implemented to further improve the delivery and speed of your content. For your website is constantly perform at its best, it’s crucial to regularly review and adjust your media optimization tactics.

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