Category: SEO

7 Elements of a Successful Landing Page

Creating an impactful landing page is crucial for enticing potential customers. A landing page is simply a standalone page on a website designed to drive conversions. They are easily one of the best strategies that have emerged from this modern marketing era.

Properly optimized landing pages can help marketers across all industries improve engagement, grow their email list, boost sales, and drive traffic to other marketing channels, like social media. 

Today, we will explore seven key elements that make up a high-quality landing page and give you plenty of actionable strategies you can use to put these tips into practice.

Benefits of Building Landing Pages

Understand audience segments: Landing pages are usually not designed for everyone who visits your website. For example, an online pet supply shop would likely create two landing pages for their latest flash sale, one for cat owners and another for dog owners. Reviewing on-site analytics and understanding how audience segments engage with your landing pages can help you create better content and offers in the future.

Improve your next marketing campaign: Landing pages can help visitors learn about your latest promotion or product launch. Instead of hoping they find the product page, create a landing page to draw users’ attention when they land on your site.

Boost sales: Another noteworthy benefit of landing pages is they can help boost sales. Product landing pages are an excellent way to show visitors your value proposition and convince them to take action. 

Generate leads: Landing pages are one of the best ways to grow your email list. Marketers can create a standalone landing page that invites users to subscribe to their email list in exchange for a lead magnet or delayed benefits (like subscriber-only discounts).

Enhance brand awareness/SEO: A well-optimized landing page is far more likely to appear in one of the elusive top spots on Google. If you’re interested in improving your search engine optimization strategy and boosting brand awareness, a few well-made landing pages can help you find success. 

7 Elements of a Successful Landing Page
1. Engaging Visual Content

Visual content is a necessity for high-converting landing pages. People expect to see pictures and videos when they visit your site. If they are instead greeted by a wall of text and no visual content, many will leave without taking action. 

The key to putting engaging visual content within your landing pages is to consider the context.

Static images can also help you connect with readers, provided the content is relevant, engaging, and demonstrates value to your audience. 

2. Mobile-responsive Design

If a visitor clicks on your landing page from their smartphone and is greeted with a jumbled mess, they will click the back button without a second thought. There’s a good chance people in this position won’t come back either. 

Instead of losing out on potential sales, engagement, and subscribers, optimize each of your landing pages for desktop and mobile devices. 

The best way to make sure your pages are responsive is to use a landing page builder that comes with mobile templates and a detailed preview option. Use these tools to make sure your landing pages look great across all devices. 

You should also make sure that forms, visual content, and buttons are all clearly visible and easy to use, regardless of how someone decides to engage with your brand. 

It’s also important to check your loading times, especially for mobile. According to Google, users expect a web page to load in two seconds or less. If it doesn’t load within that small window of time, you may experience a high bounce rate and see minimal engagement.

3. Benefit-focused Copy

Next, let’s talk about the copy within your landing page. If you managed to attract a reader to your landing page with a captivating title and value proposition, you need to expand on that idea within the text on the page. 

The way you accomplish this task will vary based on the type of landing page you’re promoting.

For instance, if you want people to place an order via your sales page, you should explain to users in simple terms what they stand to gain by investing in your product or service. A list of direct benefits will help people visualize themselves using what you’re offering, which will likely increase conversions. 

Similarly, if you create an email registration landing page, users should know how they’ll benefit from joining your list. Explain the perks of signing up, and you can expect to see more subscribers. 

This same principle can be applied to virtually every type of landing page. Before you publish a page, ask yourself, “If I was a visitor reading this page, what’s in it for me?” If you can’t answer this question, consider revising your copy and focus on presenting value to the people who interact with your landing page. 

4. Trust Signals

If you want to boost landing page conversions, trust signals are a must. 

Trust signals can help build social proof, a psychological trend where people follow others based on their actions. There are many different types of social proof worth including on your landing pages. 

Reviews are often seen as the holy grail of trust, and for a good reason! Research shows people trust reviews more than product descriptions and sales copy. When you think about it, this makes perfect sense. 

Here’s an example so you can see what I mean. Let’s say a new Italian restaurant opened in your town. The company decides to put up billboards around the city that exclaim, “The best spaghetti in town!” You see them around but don’t think much of it. A few days later, your friend calls you and says you need to try the new Italian restaurant down the road because they have the best spaghetti in town. 

Whose review would drive you to take action? The person who actually paid money to try their food, or the company that stands to gain money if you go to their restaurant?

Thanks to the evolution of digital marketing, reviews from complete strangers can be just as helpful as reviews from close friends. 

The best way to use this strategy is to include reviews from real customers on your product landing pages and event registration pages. If users can see that other people have invested money or time with your brand and are happy with the results, they may follow the same path. 

5. A Singular Purpose

The five element a landing page needs to succeed is a singular purpose. In other words, ask yourself what single thing you want readers to do after reading your landing page. 

For example, if your goal is to get more email subscribers, you need a landing page specifically designed to convince people that subscribing to your email list is worth their time. 

Imagine what would happen if your goal was to get more subscribers but you also spent time talking about how users should buy your products, follow you on social media, and check out your next live webinar. 

Odds are, readers would feel overwhelmed, which could cause choice paralysis. Readers won’t do anything at all because they don’t know what next step they should take.

6. An Eye-catching Headline

Choosing the right headline for your landing page can make or break your campaign. When visitors discover your page for the first time, their eyes will immediately dart to the headline so they can figure out what the rest of the page is about. It needs to accomplish:

– grabbing the visitor’s attention

– informing the visitor what your product or service is all about.

– it should be short, preferably only ten words and never more than twenty

It doesn’t matter how much value is within the post; if visitors can’t figure out how reading your content will benefit them, there’s a slim chance they will click through, let alone take action on the page. 

There are a few ways you can improve your landing page headlines and attract more users. The key point to remember is your headline should be clear, concise, and offer value to your readers. People should be able to take one look and understand what they stand to gain by clicking the link and opening your landing page. 

Using complicated language may confuse or alienate your audience, resulting in fewer conversions and less engagement. 

7. Compelling Call to Action

Finally, all successful landing pages have a prominent call to action (CTA). Your CTA is the button (or another element) on your page that encourages readers to take action. As we discussed, this will vary greatly based on how you use this marketing tool to connect with your audience. 

A business that wants users to join their email list may use CTAs that say things like “subscribe now” or “join and save today.” 

We strongly recommend using A/B testing when creating CTAs for your landing pages. Experiment with different options until you find messages that resonate with your target audience. 

This piece of the puzzle is so important because your landing page will be a dead end for readers after they’ve finished reading your landing page unless there’s a clear and logical next step they can take. 

CTA buttons are arguably the most important element on your landing page. By designing these buttons to stand out, you can dramatically increase the chances of conversions. This includes playing with color, fonts, sizing, and placement—all quick and easy fixes.

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The greatest approach to ensure that individuals who are looking for the goods or services you offer will be able to find your website is through effective SEO.

Now is the time to think about investing in SEO services if your company has a website that isn’t search engine optimized.

Continue reading to learn why SEO is crucial for any organization and some startling indications that yours does, too.

What Is the Importance of SEO?

The first page of the Search Engine Results Page (SERP) has a very limited amount of space, and that space is extremely valuable. When conducting an internet search, the majority of people click on the first five results on the first page of results. The #1 result has a Click Through Rate (CTR) of 31.7% on average. Organic CTR decreases significantly with each subsequent result. Less than 1% of Google users click on second-page results

What sense is it to have a website if no one would ever visit it? Your website can be up against millions of different search results depending on the niche of your company. You don’t want to be too far down the search results page if the success of your company depends on web traffic generating revenue.

Here are seven indicators that it is time to take this step:

  • Competitors rank, but you don’t

You must learn how to increase the amount of traffic coming from search engines if you want your website to be more prominent in them. Making sure you are ranking higher than your rivals is the greatest method to do it.

If you’re currently ranked lower than your rivals and you are baffled as to why, the issue may be that you lack SEO. If you’re not using SEO, you should start. It’s one of the key variables that determines whose websites are displayed first.

However, things are changing, and new brands are being developed constantly. If it applies to you, your ability to support yourself financially may be in jeopardy.

Knowing that SEO services are a way to improve your game can help you if the competition is gaining ground on you. You may take back your position on Google and guarantee that clients can find you right away.

  • Your website gets little traffic

It can be very concerning if you notice a sudden decline in website traffic. A number of things, including the following, could be indicated by a sudden drop:

  • Outdated material that needs to be updated
  • Your website is inaccessible due to technical problems.
  • A Google penalty for your website for breaking its quality standards

It’s quite difficult to bounce back from a scenario like this without a solid grasp of SEO.

Be aware that this can change with SEO services. An expert team will be able to assess the issue and suggest improvements. This may involve using strategies to draw targeted traffic to your website.

  • You never spot your site in search results

It’s common for business owners to conduct numerous daily searches related to their industry. In cases where you’re looking for material directly related to your business, this leads to some keyword crossover.

As a result, you should occasionally see your website included on the first page. Even if you can’t target every single keyword, it’s a problem if you conduct some extremely focused long-tail searches and come up empty-handed.

It implies that you are invisible. Which implies that no one is visiting your site and that there is little traffic.

  • When your site has insufficient backlinks

The number of external links connecting to your website matters to Google and other search engines. One of the main causes of poor SEO may be that there aren’t many backlinks pointing to your website.

How does it function? Google and other search engines value links coming from authoritative domains when they are placed on your website. Your website will become more authoritative in the field and will be ranked higher overall in search results if more high-quality websites link to it. You can evaluate the quality of your site’s own backlinks using tools like Ahrefs.

  • Conversions are low

The visitors to your website might arrive there naturally, but they won’t convert once they’re there. The proportion of site visitors who convert includes

  • The button or click link,
  • Fill an application
  • Buying something, posting something on social media, etc.

The number of page views, form fills, and clicks on links or other features on your pages can all be increased to improve conversion rates.

It is possible to increase your conversion rates using a variety of methods and approaches, but if you’re a beginner, the process may seem overwhelming. Your path can be paved with success if you hire an SEO specialist. An established SEO firm can assist in identifying any potential conversion problems with your website.

Additionally, spending money on expert SEO assistance may be quite profitable in the long run because experts can assist you in increasing sales and revenue.

Hiring a professional guarantee that you aren’t missing out on possibilities to effectively optimize your website, especially given that digital marketers have many years of experience in the business working with clients like you.

  • Website isn’t responsive

Mobile devices make up about 55.65% of all site visitors. You will lose out on some worthwhile leads if you continue to use an outdated, non-responsive website. As a result, even if your website is ranking well for important keywords, users will still become frustrated if it is difficult to use on a mobile device. They’ll probably tap away from your website.

If your website is responsive, it will display well on desktop computers, laptops, tablets, and mobile phones. Your website should be simple to navigate regardless of the visitor’s device or browser to lower bounce rates and boost sales.

  • No experience with SEO

You should hire SEO services if you have no understanding what you’re doing, which is one of the most evident symptoms. If you’ve never worked on search engine optimization before, be aware that learning it takes time.

With your website, you probably want to see results right away, and it can take some time for you to catch up.

Utilize SEO services in this scenario. This will mean that professionals will improve your website, and you won’t need to worry. You can easily focus on other projects since you won’t need to learn anything about SEO.


There are numerous indicators that it might be time to contact a reputable SEO company. If you have noticed a decline in your organic traffic or are not getting the desired results from your current SEO efforts, it may be time to think about working with an agency. A competent firm will have a track record of success in assisting businesses to achieve their objectives and increase their visibility in organic search.

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Think about the three distinct types before beginning your keyword research.

These keywords or search terms are used by the dominant search engine to find relevant results. And you won’t get a lot of traffic if your company doesn’t appear on page one of search results.

What is a keyword research?

Finding and analyzing search phrases that people enter into search engines with the intention of utilizing that information for a specific purpose, frequently for search engine optimization (SEO) or general marketing, is the practice of conducting keyword research. Keyword research can reveal target queries, their popularity, the difficulty of ranking for these queries, and more.

Why do a keyword research?

As we previously stated, keyword research is an essential component of SEO. When determining how to rank your content in search results, Google considers keywords as a key SEO ranking component. If you get them perfect, Google will comprehend the topic of your material, making it simple for it to appear at the appropriate time in response to a search.

Finding subjects to include in your content strategy thanks to keyword research allows you to understand your audience better. Knowing what your target audience is searching for can help you tailor your content to provide them with the solutions they require.

Overall, keyword research helps not only with content creation, but also with all marketing and promotional activities, including email marketing. It will also aid in PPC advertising and competitive research.

Examining the keywords that your competitors are using can help you improve your own content strategy. Our tools section below contains some tools to assist you with competitive keyword research.

When choosing keywords for SEO, keep the following in mind:

  • Study the competition

Make a list of your top competitors and visit their websites to see which keywords they are focusing on. To help identify the keywords they are targeting, read the content and look at the metatags. Examining your competitors’ keywords will not only help you see what you might be missing, but it will also help you broaden your list of ideas.

When conducting keyword research, it’s critical to consider the competition for your target keyword phrase. The simplest way to assess competition for a given keyword is to enter it into Google or another search engine and see what comes up.

The first thing to look for is advertisements. In Google, these are labeled with the “Ad” or “Sponsored” tags. Google will always display paid-for ads above other results, so it’s worth assessing the ad landscape before committing to creating a large piece of content.

The second thing to look at are the websites that are naturally appearing on the first page of Google for your target keyword. Is this page dominated by brands with massive marketing budgets?

Examining the websites of your competitors is a terrific additional method for finding the greatest keywords.

Tools like SEMRush make it easy to examine website traffic, including that of your competitors. Use it to determine where they rank. Use those results to inform the development of your own plan.

SEMRush isn’t free, though.

Because of this, many businesses engage an SEO agency to conduct this research on their behalf. Along with providing those reports, the SEO company also handles the laborious task on their behalf.

  • Think about search intent

When deciding which keywords to pursue, make sure that you can produce content that is relevant to the search intent. This is because Google will not rank content that searchers are not looking for.

The search intent for some keywords is obvious from the keyword itself. When someone types “how to train a cat” into Google, it’s clear that they want to learn rather than buy. To rank for this keyword, you’d probably need to write a blog post rather than a page selling your cat training services.

Consider the three different types before beginning your keyword research.

Based on the motivation behind searches, search intent aids in choosing the best keywords. They fall into three categories:

  • Navigational: The user wishes to access another website
  • Informational: looking into a subject
  • commercial – an intention to buy

Because it enables you to design your content such that it satisfies both your company objectives and the demands of the visitor, search intent is a crucial component of keyword research and selection.

To generate content that specifically targets each keyword category is, nevertheless, the ideal keyword approach for SEO for the majority of organizations. This will allow you to track customers throughout their whole customer experience.

In order to attract website traffic from a broad range of people interested in digital marketing, for instance, have websites that target commercial keywords, informational keywords and navigational keywords.

  • Pick a keyword planner tools

You must choose a reliable keyword research tool if you’re serious about selecting the ideal keywords for your website.

Otherwise, you’ll just be speculating about the words and terms you ought to use to attract Google, Yahoo, and Bing visitors.

Many of the tools listed below can assist you in analyzing aspects of your website’s performance other than keywords. Even if you’re only interested in keyword data, these tools can provide you with information such as search volume, ranking difficulty (important for content strategy and SEO), keyword value (important for pay per click advertising), competition, and more. There are numerous keyword research tools available, but here are a few of the best to get you started.

  • Ahrefs is a comprehensive suite of keyword research, content, and SEO tools.
  • Answer the Public categorizes its results by question type, allowing you to tailor your content to provide the answers.
  • Google Adwords Keyword Planner allows you to evaluate monthly global and local search volumes for keywords, as well as competition levels and an estimated cost per click. Log in and navigate to Tools » Keyword Planner, then select one of the options under Find New Keywords and Search Volume.
  • SEMrush provides keyword data and assists you in finding keywords related to your primary search terms. This paid tool has many other features, but you can try a free keyword search on this page.

  • Map each keyword to a specific page on your website

The final step is to associate each target keyword with a specific page on your website. A simple content schedule is the best way to keep your ideas organized.

A content schedule is beneficial for two reasons:

  • A content schedule keeps you organized over the course of a long campaign.
  • A content calendar can help you avoid targeting the same keyword on two different pages of your website.

On point two, keep in mind that websites do not rank — web pages do.

Make sure that each of your web pages targets a separate set of keywords in general. Your products and services pages should typically target keywords with a strong business intent. On the other side, you can focus on informational keywords in your blog entries. Aiming for the same keyword more than once on your website is something you should try to avoid.

On the same page, you shouldn’t use terms with different search intents. This is because each query requires a specific kind of content to satisfy the user’s requirements. For instance, a page with the commercial goal of “top SEO writing tools” would not include the words “SEO case studies” (informational intent).

Additionally, you shouldn’t create a distinct web page for keyword terms that are comparable. Otherwise, you’ll create multiple pages on your site that compete with each other in the SERPs and reduce the rankings for all of them. (This problem is commonly referred to as “keyword cannibalization”.)

Keeping track of your keywords in a Google Sheet or Excel file, and assigning each keyword to a specific page, can help you avoid these issues before creating SEO content.

You can also read this other guide on how to see competitor’s keywords, which teaches you simple methods for analyzing your competition’s web pages to determine what keywords each URL is ranking for. You’ll know which keywords belong on the same page within the same content this way.

  • Choose the best keywords for SEO relevance

The same concept is shared by SEO relevance, topical relevance, and content relevance. And for the long-term performance of your website, this keyword selection strategy is crucial.

These terms describe how well the content on a website correlates to a set of search queries, as stated in this other guide that provides a comprehensive list of SEO keyword examples.

Search engines like Google used to examine a website page by page and only rank a piece of content if it was actually the best page for that topic in terms of writing and optimization.

However, the algorithm has been updated to now analyze the website as a whole to determine how much relevance it has around a specific topic, which aids in the verification of trust and authority for a set of keywords.

All of this means that you should choose SEO keywords that are highly relevant to your specific business, industry, or niche. Also, avoid writing content on topics that have nothing to do with your website or are only tangentially related to it.

  • Select the right keyword volume

The number of searches for a specific keyword in a given timeframe is simply referred to as keyword volume. The goal of this metric is to give digital marketers an idea of how much average search volume a specific keyword phrase receives each month.

You may believe that it is best to simply choose keywords with the highest search volume for your website. However, a higher number of searches frequently correlates with greater competition.

A good rule of thumb for new website owners is to choose keywords with 50-100 monthly searches. SEO keywords in this volume range typically have lower competition because larger brands and websites do not pursue them as aggressively.

If you already have a well-established website with a lot of authority in your niche, you can go after higher volume keywords with less concern. Choosing keywords for SEO with a monthly search volume of 200 or more searches may be sufficient for you.

If you have a good overall SEO strategy for your website, you may even be able to rank for keywords with 1,000 monthly searches or more.

  • Understand keywords types for SEO

Consider the three types before beginning a keyword research project.

  • short-tail keywords
  • medium-tail words
  • Long-tail keywords

Short-tail keywords, which are one or two words long, produce a large number of search results. Consider the phrase “Success cards,” which Google matches to a staggering 1.17 billion sites.

Medium-tail keywords typically have two to three words and are a little lengthier. The term “student’s success cards” currently returns 3 million results on Google.

Four words or more make up long tail phrases. Most people have learned to use them when searching because they produce targeted results.

It’s extremely challenging to rank well for short-tail keywords, as you might have guessed. However, focusing on the long tail is simpler and more beneficial.


The method for how to choose the best keywords for SEO will depend on the objectives you have for your website and selecting the search terms that can drive the most qualified type of organic traffic to your company.

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Google is the most popular search engine on the planet. So it’s no surprise that everyone with a website is vying for the top spot on Google’s first page of search results. More visitors equates to more customers and growth.

As a result, if you want to rank higher, you must be methodical. Begin by focusing on the things you can control, then progress to more difficult tasks as needed.

Some of the things you should work on are as follows:

  • Match search intent

Essentially, Google rewards websites that share content that people frequently search for. What does your target audience type into Google’s search bar most often? Do they search the internet for how-to guides, real-life examples, or beginner tips?

Examining the content on the first page is one way to ensure that your content matches search intent.

Do your articles address that topic? If not, consider it an opportunity to repurpose some of your older content to make it more relevant to what your target audience is searching for online right now.

  • Boost your click-through rate

Focus on your metadata, such as the URL and the metadata description that appears below the search result, to increase your click-through rate. It may seem insignificant, but if this information appears relevant and credible, your click-through rate will improve, which will boost your ranking.

Overall, shorter, yet descriptive URLs perform better. Don’t be afraid to use emotional language in your title tags. This is one of your few opportunities to persuade users to click on your link.

  • Improve on your bounce rate

The bounce rate is the percentage of visitors who leave a webpage without performing a specific action, such as clicking on a link, filling out a form, or making a purchase.

Google will not think highly of your site if people visit it and then quickly leave.

Bounce rate figures, on the other hand, should not bother you if your website is heavily focused on content. When users can find all of the information they need on a single page, they don’t need to visit any other pages.

However, keep a close eye on the time spent on a page; if the time spent is less than the length of your content, this is cause for concern.

  • Only high-quality content is published.

You shouldn’t, however, simply produce content and then wait for others to share it. Instead, you should make a concerted effort to pursue it by getting in touch with other reliable websites and businesses to see if they’d be interested in publishing a guest post that you’ve written. You can do this to add your own backlinks to pertinent website content. Additionally, getting reliable websites to link to your website might raise its domain authority (DA) rating. Again, this tactic will only be effective if you provide high-quality material. This means you should be careful to avoid being overly spammy, which is a common mistake when writing guest blogs.

The emphasis is on high-quality, relevant content rather than the number of keywords on a page. We mentioned earlier that you should aim for at least 1,800 words, but posts longer than 3,000 words work even better for link building. After all, it’s the overall quality of your content that keeps readers interested in your page, not individual keywords. In other words, relevant, engaging, and well-written writing is your best bet for reaching the top.

Because, like our satellites, there is a lot of good content out there, but it is also home to stale and low-quality content, such as the tons of debris floating aimlessly in our orbit.

We define high-quality content as content that is not only free of grammatical errors and relevant and informative, but also content that is shareable and that other sites will want to link to.

Because Google places a high value on backlinks, this is an important consideration.

  • Technical SEO

Technical SEO is the process of ensuring that your website is designed in such a way that search engines can easily crawl and index it. Although content is still king, if search engines can’t find, crawl, and index your pages, your efforts will be futile.

A lot of technical SEO is done at the site level, but there are many page-level optimizations you can do to improve your ranking, such as ensuring your images are properly compressed and sized and that there are no indexation issues. In Search Console, you can examine a page’s Core Web Vitals, mobile usability, and other metrics.

Furthermore, perform a manual mobile usability test—that is, visit the page from a mobile device rather than just using Google’s mobile-friendliness checker to ensure the elements are rendering properly. There are some things that a code-crawler simply will not detect.

You must, for example, ensure that:

  • All of your pages are safe.
  • Your website is mobile-friendly.
  • You have no plagiarized or similar content on different pages of your own website.
  • The pages’ load quickly.
  • All of the links are functional.
  • Build backlinks to your site

One of the most crucial ranking variables used by Google is backlinks. This was confirmed in 2016 by Andrey Lipattsev, a senior strategist for search quality at Google.

Unfortunately, one of the most difficult aspects of SEO is creating high-quality backlinks. This is because you can’t completely control it. You must first produce something deserving of earning backlinks before persuading others to connect to you.

You may already be getting backlinks if you’re creating quality content and promoting it on social media. However, you can also be proactive in obtaining backlinks for specific pages.

Google’s algorithm heavily relies on backlinks, or links that point to your website from other websites. Consequently, encouraging readers to share your pieces on social media should be one of your key objectives. And you can only count on visitors to do that if you consistently provide top-notch content.

Backlinks not only demonstrate that readers find your content beneficial, but they also demonstrate to others your expertise in the field. Additionally, the more links to your material there are, the more evidence Google has that your work is trustworthy and shareable.

  • Target reasonable keywords

Once you’ve decided on a niche, it’s time to conduct some keyword research. This step is easier to complete after you’ve decided on a niche and have a better understanding of who your ideal visitor or customer is and what they’re looking for.

You must first and foremost be aware of the keywords you want to rank for. Of course, you want to appear in search results for keywords used by your target clients. These are keywords, and to determine which of these are feasible for you to rank for, you’ll require keyword research tools.

To determine the ideal keywords to pursue for ranking on Google, consider the following factors

  • What it takes to rank for that keyword in terms of competition.
  • Your domain’s authority Your ability to rank for specific keywords is influenced by domain authority. It will be simpler if your site has been there for a long and you’ve been producing high-quality material during that period.
  • Relevance: Ranking for a keyword that won’t send potential customers to your website is pointless.
  • Volume: The frequency of searches for the phrase per month.
  • Have a SERP analysis

This is another strategy that will necessitate the use of an SEO tool. If you really, really want to rank at the top of a specific keyword, you should conduct a SERP analysis to determine exactly what it will take—and whether it is realistic.

  • Improve on-page SEO

On-page optimization remains one of the simplest ways to improve your Google rankings in 2022. You will not only save time, but you will also see results quickly. In a nutshell, it refers to all of the elements on your website’s pages that can be optimized, such as headlines, page titles, and images. Off-page SEO, on the other hand (which is equally important), is concerned with increasing relevance for search engines by, for example, obtaining more backlinks.

Here are some best practices for on-site SEO to get you started:

  • Concentrate on producing long-form material (aim for at least 1,800 words)
  • two to three times every page, use your keyword (keyword stuffing will get you the opposite result)
  • Make sure your keyword appears in your meta title, meta description, at least two H2s, image file names, image alt text, the URL, and, of course, the body of your page.
  • Add links to the page from at least three other pages on your website.
  • External linking: Include 1-3 links to relevant, trusted pages on your page.
  • Optimize the meta description: Keep it between 155 and 165 characters long and tell the reader what they will gain by visiting your page.
  • Start your title tags with your keywords in them.


Of course, search engine optimization is much more than that. However, if you follow the steps outlined in this blog post, you will see an increase in traffic to your website and, eventually, you will be able to rank on the first page of Google search results.

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E-A-T and SEO for Google: Everything You Need to Know

What is E-A-T stands for expertise, authoritativeness and trustworthiness. These three factors are the ones Google uses to measure how much trust it should place in your brand or website. And it helps quality raters to analyze and measure the value of the website’s main content. This means that Google Algorithms is devised to detect certain signals within the website that recognizes the site and its content according to E-A-T and then ranks sites accordingly along with other aspects of its algorithms. It’s not a ranking factor, but it is part of the larger page quality evaluation for your site and thus can have a big impact on your organic visibility

Here what’s those initials mean:

  • Expertise: means to have a high level of knowledge. The expertise that is reflected in the website you are trying to promote search engines can tell you are an expert on your business or not.
  • Authoritativeness: one needs to show that you are an authority or the authoritativeness of the creator of the main content. And you can get this from the expertise of your writers or yourself. Authoritativeness comes from a good reputation in the industry. It is the measure of how people see your website and the content available on it. When someone sees a website as the go-to source for information on a given topic then that’s authority.
  • Trustworthiness: You need to show users they can trust the creator of the main content and the website trustworthiness is important for e-commerce websites that ask users for their credit cards information. It’s the final criteria for your customers to believe in your product/services. They should like you, this is often reflected in the customer’s reviews. Google Algorithms have a lot of data on their customers and therefore they know whom the customers trust.

                        WHY IS E-A-T IMPORTANT

  • Use or hire experts

Provides high quality that will be used by others as expert materials when discussing your subject matter. Google loves expert content and especially they reward content that is created by someone with credentials and qualifications. Hiring experts is an essential part of SEO if you want to succeed in the present day competition driven economy. The reason is obvious for this step, without expertise you are missing a crucial piece of E-A-T.

  • Keep content up to date

Always keep all your content up to date with the most accurate information. If you are covering topics like YMYL topics like financial advice, medical then keeping content updated is crucial for demonstrating E-A-T this is because they must be maintained, edited, reviewed and updated on regular basis. When you update your content it improves accuracy and relevance.

  • Audit your brand

 When you audit your brand it establishes a stronger foundation for its trustworthiness. You can start by asking existing customers base, send them a survey or give a call etc. and ask them about their experience with your company or business. Evaluate how your brand positions itself within your industry and look for a specific way to improve that positioning. After the auditing is done and it reveals that there are a few gaps, create a plan on how to strengthen you brand presence.

  • Build content creation framework

All your content must be expertly written and should have links to pages that validate the articles subject matter. Consistent content is a perfect way to establish your authority. Effective content creation framework is one of the most important parts of SEO. All content should be created only for the purpose of the customers and if doesn’t match the sale funnel, it probably doesn’t belong to your site.

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5 types of content Google Discover is now excluding

What is google discover? Google discover is a personalized mobile feed for each based on their browsing and search history. It shows information and news about the topics that interest you like SEO etc. You could say it’s similar to a social media feed, but without any content from your contacts. It was created in 2017 and was formerly known as the Google feed but in 2017 Google renamed it as ‘discover”

Here are 5 tips to get Google discover traffic:

  • Use high resolution image

Pages with high quality images and videos perform better on google discover. Creating high-quality is not about the text aspect of content creation. But it involves visual content types one should keep in mind that the new discover stresses more on visual which includes videos etc. Google recommends large images to be at least 1200px wide and enabled by the max image preview. One should also compress all images to allow fast loading without sacrificing quality. Besides writing high quality content, having high quality, eye-catching images in your content is a good way to gain more screen space and increase engagement.

  • Having a mobile friendly website is a must

Your website needs to be mobile friendly as the feed is currently only available for mobile. At the very least you need to be responsive, fast loading website with unlimited or no ads, pop ups or interstitials. You can also analyze the pages that aren’t mobile friendly using Google search console. Google search console (GSC) usability on your site, you can test the pages optimized for mobile and also those that are not and check the difference. Having a fast, responsive site discovery will rank your site higher.

  • Create both new and evergreen content

When you have evergreen content on your website, you must keep refreshing it to make sure the content stays relevant and up to date. Google discover will not randomly pick any content to show users, instead it looks for meaningful, quality material that will boost user experience. One should remember that Google discover will always present users with quality content, therefore one should invest on content creation strategy to provide your best and the best option is to write timely content. Content that people will find valuable throughout the year, and this will be beneficial because discover still finds your content useful and you will continuously get traffic.

  • Comply with copyrights

Google will not feature websites that feature shared content. Googles corporate policies directly penalizes pages that contain content shared without respecting copyright which may include videos, audios, software music, images etc. therefore it will be difficult for such a page to be featured by Google discover algorithms.

  • Publish your content on social media

Another way to optimize your blog posts for discover feeds is to increase your social media feed engagement. When one posts their blog posts/articles on social chances are that your articles might be ranked in google discover. The more of these elements like comments, shares and likes you get will make you post rank higher on user feeds. And the best way to improve your social feed management is to create and post helpful content regularly and this will drive consistent interaction and traffic. Also a good idea is to tell your followers to share your post across all channels.

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