Category: Advanced SEO

AI Trends

Did you know that the global AI market is expected to reach a staggering $190.61 billion by 2025, growing at a compound annual growth rate of 36.62 percent?

AI software is rapidly transforming our world, and this trend is only going to accelerate in the years to come.

Just like the recent trends in artificial intelligence, these are a few AI trends to keep an eye on this year in 2023. These include:

1. AI-Driven Development Boosts Productivity

AI brought huge news for developers in 2021. The launch of Github Copilot left everyone in awe of its pair programming capabilities because, even for its evident flaws, it felt like a game changer. Anyone paying attention to AI solutions for development teams knows that Copilot isn’t the only AI solution of its type, with tools from Amazon, Salesforce, and other companies also pursuing similar objectives.

These scattered efforts will finally gain traction during 2023, mainly because of the broader availability of open source code that allows embedding these AI solutions into different frameworks and development platforms. But that’s not all. While we might not see them in widespread action during this year, there already are ripe AI algorithms capable of translating code from one language to another.

Perhaps the most recognizable of these solutions is TransCoder, Meta’s (formerly Facebook) self-supervised neural transcompiler system. This solution leverages deep learning to successfully translate functions between C++, Java, and Python 3. It’s to be expected that this and other solutions become more common as the year progresses.

2. Chatbots
  • When we talk about AI trends 2023, chatbots are right up there.
  • Chatbots, such as ChatGPT, one of the emerging trends in artificial intelligence grabbed the world’s attention last year with their capability to answer queries presented by people in a lifelike manner.
  • The advancements were the product of years of study in the field of generative artificial intelligence, in which software generates material such as writings or images based on descriptions, and were made possible by developments in arithmetic, computer power, and novel approaches to teaching software.
  • According to many AI specialists, a greater number of such public-facing products will likely be released this year.
  • AI startups may potentially progress from text-to-speech mimicry to developing bots that may be sold as better helplines or virtual assistants.
3. Generative AI
  • Talking about AI trends, it will certainly be a defining moment for generative AI, as it will enable the development of new models that will replace repetitive tasks.
  • Generative models, such as the DALL-E digital picture generator, evaluate data and interpolate to generate something entirely new.
  • Yet, generative AI models are not limited to making digital visuals like DALL-E.
  • They are being utilized to develop novel materials for batteries, carbon sequestration, and a variety of other breakthroughs.
  • Generative AI, one of the recent trends in artificial intelligence, focuses on the creation of new material using machine learning techniques.
  • The attractiveness of generative AI systems arises from its capacity to produce fresh and inventive information for a wide range of applications, such as the creation of artwork, news stories, and even spontaneous dialogue for virtual assistants.
  • The development of massive language models such as GPT-3 has been a big step forward in the advancement of generative AI.
  • One of the key characteristics of generative artificial intelligence is the ability to save time, effort, and annoyance on repetitive or tedious tasks.
  • Expect considerable quality improvements in the future year as a result of enhanced algorithms, more complicated models created by new alternatives, higher predictive techniques, more efficient training techniques, better and more potent hardware, and bespoke software.
4. Cybersecurity
  • When a cyberattack hits a corporation, computers become useless.
  • Workers must abandon technology and return to manual skills for a period of time in order to continue working.
  • AI-enabled systems may be able to prevent unauthorized access to data, programs, networks, and computers.
  • Moreover, internet apps with AI capability can record cyberattack trends.
  • As AI discovers danger patterns, it may construct retaliation tools.
5. AI ethics
  • As AI grows more prevalent in our daily lives, we must consider not only the potential of cyber assaults, but also the ethics of how organizations employ this technology.
  • The development of more responsible and transparent AI models will be a top consideration in 2023.
  • People in charge of building AI systems will try harder to explain how they make judgments and the data they use to make them.
  • As businesses try to eradicate prejudice and injustice from their automated decision-making systems, AI ethics will become increasingly important.
6. Marketing and Sales
  • Hyper-quick sales and marketing content creation
  • Automated repetitive tasks, like keyword research, administrative work, content formatting, and data analysis
  • Sales enablement and custom materials. For example, analyzing client’s profiles and creating tailored materials for enhanced sales success
  • Omnichannel strategy optimization to improve engagement
  • Customer insights with crm data through detection of patterns in user behaviors
  • Adjust training programs with custom training materials, role-play scenarios, and product knowledge sheets.
Conclusion

Generative AI is at the forefront of innovation, promising significant advancements for businesses. With its capability, it can revolutionize operations, marketing, sales, and other sectors. Generative AI trends in 2023 and beyond show how powerful and impactful the technology is.

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20 Website Speed Optimization Strategies for 2023

In today’s fast-paced digital world, website speed optimization is not just a desirable attribute; it is an essential requirement for successful engagement and business.

High-speed websites offer improved user experience, promoting retention, and simultaneously catering to the ever-decreasing patience of internet users.

Appropriate strategies can be effectively used to achieve optimal website speed, this guide will help you catch up on the state of affairs with some useful tips.

Table of Contents
  • What is Page Speed Optimization
  • What is an Optimal Website Speed?
  • How to Test Speed for your website
  • Why do you need Speed Optimization for your website?
What is Page Speed Optimization

The faster your website loads, the better experience users will have, which can lead to better engagement and higher conversion rates.

Optimizing website speed is a complex process involving strategic planning and decision making through a website’s life cycle.

What is an Optimal Website Speed?

The “optimal” speed for a website can depend on several factors, including the type of content on the website and the expectations of its users. However, as a general guideline, it’s commonly recommended that a web page should load within 2-6 seconds.

Why is it important you might think? Well here’s why:

  • Bounce rate (%age users who leave without engagement) for a website increases to 32% when load speed changes from 1 to 3 seconds.
  • To achieve a bounce rate < 10%, a website should load within 2 sec.
  • 79% of shopper are less likely to buy on a website that loads slowly.
  • 47% of users expect websites to load under 3 sec

It’s worth noting that these are abstract targets, and meeting them doesn’t guarantee your website will rank highly in Google’s search results. There are many other factors involved in search rankings, but speed is increasingly important.

Also, while improving speed is important, it shouldn’t come at the expense of usability, aesthetics, or functionality. The ultimate goal is to provide a high-quality user experience, and speed is just one aspect of that.

How to Test Speed for your website

Testing website speed effectively involves using a combination of tools and techniques to identify areas where your site’s performance can be improved. Here are some steps you can take to test your website’s speed effectively:

Test Speed During Development: You should ideally keep track of your website’s performance and speed metrics even before it is deployed.

This can easily be done by using the performance and speed testing tools built into the “Developer Tools” section of the browser you use while testing local developments.

For Example,

  • Use Online Tools: There are a number of online tools that can provide insights into your site’s speed and overall performance:
  • Google PageSpeed Insights: This is a free tool from Google that analyzes the content of a web page and generates suggestions to make that page faster. It provides separate scores for mobile and desktop performance and offers suggestions for improvement.
  • Analyze Key Metrics: When using these tools, there are some key metrics to pay attention to, including:
    • Time to First Byte (TTFB): This is the time it takes for a user’s browser to receive the first byte of page data from the server. A high TTFB can indicate server issues.
    • First Contentful Paint (FCP): This is the time it takes for the first piece of content to appear on screen.
    • Largest Contentful Paint (LCP): This measures the time it takes for the largest image or text block to become visible.
    • Cumulative Layout Shift (CLS): This measures how much the elements on your page shift around during load time. A low CLS score means your site is visually stable.
    • Total Blocking Time (TBT) / Time to Interactive (TTI): These measure how long it takes for your page to become fully interactive.
    • Test Different Pages: Don’t just test your home page. Test a variety of pages on your site, including product pages, blog posts, and your checkout page.
    • Test Mobile Performance: With more than half of web traffic now coming from mobile devices, it’s critical to test how your site performs for these users. Many of the tools mentioned above provide separate scores for mobile and desktop performance.
    • Regular Testing: Website speed testing shouldn’t be a one-time task. It should be part of a regular routine. This is especially true if you’re regularly updating or adding to your site.

By using these steps, you can effectively test your website speed and identify areas where performance can be improved.

What Is a Good Website Speed?

Research shows that the amount of time a user will wait before losing focus is roughly from 0.3 to 3 seconds. That means that you should aim to show some content to the user in under 3 seconds. By using Core Web Vitals, then these are the recommended thresholds that you should aim for:

You can read more about what criteria Google used to arrive at these thresholds here.

Note that when measuring page load time it’s best to try to get as much data as possible, from all types of visits. For example, you will need to have data for both desktop and mobile devices. The reality is that you will most likely need to do extra work to get the same performance on mobile devices, even when the metrics for desktop devices are well under the thresholds mentioned above.

Why do you need Speed Optimization for your website?

The importance of testing and optimizing a website’s speed and performance has only increased over the years. As we laid out in numbers on bounce rate and conversion rates in a previous section, it’s clear why tech businesses are focused on it. 

Here are some more logical reasons for you to consider improving your website speed and understand the reasons why it is even more critical in 2023:

  • User Experience (UX): Slow website speeds can frustrate users, leading to a decrease in user satisfaction and engagement. A smooth, responsive user experience can encourage users to stay on your site longer, interact more with your content, and be more likely to convert (for example, make a purchase, sign up for a newsletter, etc.).
  • Mobile Internet Use: The use of mobile devices for internet browsing has grown exponentially. Mobile users often have different connectivity and speed conditions, making speed and performance optimization even more crucial.
  • SEO Ranking: Search engines, like Google, consider site speed as a ranking factor. Faster websites are more likely to rank higher in search engine results pages (SERPs), resulting in more visibility and traffic. Google implemented a new ranking algorithm called Core Web Vitals, which focuses on user experience, including loading speed, interactivity, and visual stability. 
  • Ecommerce Growth: The global pandemic in 2020 and 2021 has resulted in a substantial increase in online shopping and e-commerce activities, a trend that likely continues in 2023. For online retailers, website speed and performance directly impact sales and revenue. 
  • Increasing Web Complexity: Web applications are becoming increasingly complex with more scripts, images, third-party integrations, and high-resolution content than ever before. Making it critical to prioritize speed and performance optimization to ensure the best user experience.
  • 5G and Edge Computing: With the ongoing global roll-out of 5G technology and the rise of edge computing, users’ expectations for website performance are higher than ever. These technologies promise significantly faster load times and lower latency. 
  • Sustainability: There’s an increasing awareness of the environmental impact of digital technologies. More data means more energy consumed, so an optimized, efficient website could also be a more sustainable choice, reducing its carbon footprint.
  • Scalability: As your website grows, you will have more users, more page views, and more content. If your website is already slow, growth will only exacerbate the problem. Optimizing your website’s speed ensures that as you grow and scale, your website can handle the increased traffic and content.
  • Competitive Advantage: A faster website can give you a competitive advantage. If your website is faster than your competitors’, you’re more likely to retain and attract users. In the online world, where users can go from one site to another in seconds, speed can be a key differentiator.
  • Conversion Rates: Slow websites can have a direct impact on conversion rates. So if your website is an online store or relies on user conversions for revenue, optimizing your website’s speed is crucial.
20 Website Speed Optimization Strategies for 2023

Optimizing a website’s speed and performance requires a multifaceted approach, including the need to take dedicated steps at design, development, and deployment levels. 

Here are 20 tips that will guide you to better outcomes in the exercise:

Design-Level Optimization
  • 1. Design Mobile-First: Given the prevalence of mobile browsing, design your site with mobile users in mind first. These designs are typically more streamlined, which can improve speed.
  • 2. Simplify Your Design: A simple, clean design is often faster. Limit the use of heavy design elements and stick to essentials.
  • 3. Use Adaptive assets: Make sure images adapt to the screen size of the user, prefer vector formats like .svg and .webp over .jpeg and .png. etc.  Web fonts can slow down your site so use them sparingly and only download the specific styles and characters sets you need.
  • 4. Limit the Use of Animations: While animations can add visual interest, they can also slow down your site. Use them sparingly.
Development-Level Optimization
  • 5. Minify CSS, JavaScript, and HTML: Removing unnecessary characters, line breaks, and spaces from these files can help reduce their size and improve loading speeds.
  • 6. Use Asynchronous Loading for CSS and JavaScript Files: By default, CSS and JavaScript files are loaded synchronously, which can slow down page speed. Asynchronous loading allows multiple files to load simultaneously.
  • 7. Reduce Redirects & API calls: Each redirect triggers an additional HTTP request, slowing down your page load speed. Eliminate unnecessary redirects and API calls like AJAX whenever possible.
  • 8. Avoid or Limit the Use of Plugins and Widgets: Every plugin or widget you add requires resources to run. Use them sparingly and only when necessary.
  • 9. Leverage Caching: Browser caching stores webpage resource files on a local computer when a user visits a webpage. Leveraging caching can make your site faster for repeat visitors.
  • 10. Enable Compression: Use compression techniques like Gzip to reduce the size of your CSS, HTML, and JavaScript files.
  • 11. Avoid Render-Blocking assets: Where possible, try to defer linked assets loading or use asynchronous loading to prevent it from blocking the first paint of your webpage. 
  • 12. Optimize Time to First Byte (TTFB): TTFB measures how long the browser waits before receiving the first byte of data from the server. Improving server response time can optimize your TTFB.
  • 13. Use Latest Versions of Everything: If your site is built on WordPress or another CMS that uses PHP, using the latest version can provide a significant speed boost. Similarly for other technologies like NodeJS, React, Webpack, SSL/TLS, HTTP etc. use the latest versions to optimize speed and security.
Deployment-Level Optimization
  • 14. Choose the right Hosting Provider: A good hosting provider is crucial for site speed. Shared hosting can be slow due to multiple sites on a single server. Consider using VPS or dedicated hosting.
  • 15. Use Content Delivery Network (CDN): A CDN can distribute the load of delivering content by storing a cached version of your site in multiple geographical locations.
  • 16. Implement Load Balancing: If your site has heavy traffic, using more than one server to balance the load can speed up response times.
  • 17. Optimize Integrations: Regularly optimizing your database and other critical integrations can help improve your site’s performance, particularly for dynamic websites. This can include tasks like removing unnecessary data/connections and running routine clean-ups.
General Best Practices:
  • 18. Prioritize Above-The-Fold Content: Make sure that the content appearing on the screen first (above the fold) loads quickly for a better user experience.
  • 19. Remove Unnecessary Metadata: Excess metadata in your HTML, CSS, and JavaScript can slow down your site. Remove anything that’s not needed.
  • 20. Implement Automated Tests, Audits and Reporting: Using automated tests to regularly check for speed and other vital metrics can save your Website from hiccups in performance, or in worst/best case, prevent a total disaster.
Conclusion

Web page speed optimization is a multi-faceted task, pivotal to the success of any website. 

Staying ahead in the online world necessitates an ongoing commitment to optimizing website speed, ensuring a superior user experience, and ultimately, driving higher user engagement and conversions.

As the digital landscape becomes increasingly competitive, optimizing web page speed is not just an optional improvement but an indispensable necessity that directly impacts user experience, SEO rankings, and user engagement. 

With the right combination of design, development, and deployment strategies, optimal website speed is indeed achievable. 

The faster your website loads, displays content, and responds to user input, the lower your bounce rates and the higher your conversions. Here, incremental improvement is critical — while going from slow to supercharged doesn’t happen overnight, any of our 20 website optimization strategies can help jumpstart your need for speed.

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Off-Page SEO

Off-page SEO (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs) and to influence how people discover and engage with your content.

Is a strategy for bringing attention and authority to your site, and when combined with on-page SEO and technical SEO, off-page SEO can help you meet your goals for search visibility, crawling, indexing, traffic, and conversions.

Off-page optimization seeks to improve the perception both search engines and people have of a site’s:

  • Expertise
  • Experience
  • Authoritativeness
  • Trustworthiness
  • Relevance
  • Popularity
Why does Off-Page SEO matter?

Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality.

This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs)

Search engines like Google measure off-page SEO factors, like the number and quality of backlinks to websites. If one of the wedding websites has more backlinks from reputable sources, while the other site has received zero online mentions, the site with more backlinks (and better online reputation) will likely rank higher.

Using numerous off-page and on-page SEO factors, search engines determine how valuable pages are to searchers’ queries and return relevant results accordingly.

Just remember — a page without off-site optimization is like a wedding without invitations. It’ll become a no-show.

3 types of links for off-page SEO

Links are a critical component to off-page SEO. Before you start building or earning backlinks, it’s essential to understand the different types of links, as well as the factors that influence the equity of a link to your website.

The three types of links include:
Natural links

A natural link comes to your website naturally. Your team doesn’t take any action or conduct any outreach to earn the link. The person writing that content decided to link to your content, whether because they follow your brand or discovered your content via search. Either way, they found your content valuable and worth highlighting.

Built Links

A built link comes to your website from outreach. Your team worked to earn this link, whether by reaching out to webmasters, publishers, or journalists. You may have even promoted the content with an ad campaign, providing it with the exposure that helped people uncover the content. Even though you built this link, you still created valuable content for users.

Created Links

A created link comes to your website from self-submissions on directories, forums, or press releases. Your team created this link intentionally and without conducting any outreach. This off-page SEO tactic for link building tends to register as a black-hat SEO practice because search engines look down on this kind of link building tactic. When building links, focus on natural or built links.

6 factors that influence link value for off-page SEO

You also want to think about the equity or value and authority passed by a link. While you could attract dozens of low-value links from spammy or untrustworthy websites, they won’t help your business rank well in search results. That’s why it’s essential to focus your off-page SEO link building efforts on trusted websites with excellent link equity.

The six factors that influence the equity passed by a link include:
  • The freshness or age of the link to your site
  • The number of links on the linking page
  • The relation between the linking site’s subject matter and yours
  • The trustworthiness of the linking site
  • The authority of the linking site and the linking page
How to do off-page SEO for your SEO campaign

Now that we’ve established how important off-page SEO is to a website’s success, we can delve into the specifics of how to improve off-page SEO:

Link building

The most popular technique of off-page SEO is backlinking, which aims to generate natural links to your page.

Getting reputable websites to link back to your website has two main benefits: driving traffic to your site and helping determine your rank. Links from reputable sites are hugely beneficial to your website.

These benefits occur because links are the primary way to navigate the internet. Links improve your users’ experience. With links, your users can easily navigate to other information they find relevant.

Links are also the simplest way to measure the expertise, authority, and trust of a site. That’s why Google includes links as a part of search ranking factors.

But how do you convince others to link to you? You can try any (or all) of the following off-page search engine optimization strategies to start.

  • Join an association. This could be an industry association, or the local Chamber of Commerce. Make sure that your company gets a link on the association’s website.
  • Create quality content. Making high-quality blog posts, infographics, videos, and more are all excellent ways to draw clicks and natural links to your site. Basically, if it’s interesting, they will come.
  • Reach out. Reaching out to journalists and bloggers as possible sources for their writing, or asking them to host something you’ve created, provides future opportunities for you to earn links to your website.

Some links have more weight than others. For example, links from influencers in your audience’s community have much more authority than links from spam sites.

Those high-quality links will tell Google that you’ve earned the recognition — that your site knows its material — and Google will rank you higher.

Blogging

Blogging is an excellent way to start generating linkable content for your brand. There’s no other place on the web with a constant stream of long-form content than blogs.

On your blog, your audience can comment and share your content, making it easier to get noticed and start generating natural links and brand mentions.

And with the continuous posts, you’ll become a knowledgeable leader in your industry. Your audience will look to you first for information about recent updates and trends, as well as how-to guides and informational articles.

Talk about generating loyalty!

Social media marketing

While social media links don’t impact rank, social media sites are still some of the best places on the web to generate awareness for your brand.

Brands with a strong presence on social media feel open and approachable, which is something that is becoming increasingly important today for businesses.

If a brand is not easily approachable, not only does it come off as abrasive, its trustworthiness comes into question when users can’t easily access information about it.

Instead of appearing as some aloof entity, let your brand come across like a friendly, neighborhood corner store.

You can do that by staying active on social media sites and by starting a blog where you can let your audience get a feel for your brand’s flair.

Also, generate content that is relevant and easy to read, and respond positively and sincerely to comments on both your blog and social media pages. Doing this will help your brand feel like a group of people instead of a robot.

Influencer marketing

How can off-page SEO influence online opinions?

Because of the emphasis on links as a method of accomplishing off-page SEO, many people tend to assume generating links is the goal of off-page SEO. The real goal of off-page SEO, however, is to boost ranking so that people can find, contact, and purchase from you. Off-page SEO will create positive engagement with your brand, whether that be through links, reviews, social media, or brand mentions.

Off-page SEO can be tricky, though, because those methods are ones you can’t control, not without being considered black-hat, and no one wants to wear a black hat. There’s no surer way to plummet your brand’s credibility or your rank than with black-hat SEO methods like paying employees to post positive reviews or buying links to your site.

And since you can’t control off-page SEO in the same way that you can control the on-page elements of your site, off-page SEO can turn into a frustrating waiting game where all you can do is hope the response from your audience is positive.

One of the ways you can combat negative reviews is by:

  • Reaching out to your customers, asking them for a review after a purchase
  • Implementing changes that will resolve the valid concerns of those negative reviews

By doing these two things, you’ll improve your products and services and generate more reviews.

Writing for publications

Writing for external publications is a great way to show that you’re an authority in your industry while also promoting your own business’s service. This kind of publicity gives you huge potential for attracting customers that otherwise may not have heard of you. Plus, it can give you a portfolio of writing that you can show to other publications to start writing for them, and so on.

Social bookmarking

Social bookmarking is the process of submitting your content to sites like Stumble Upon, Tumblr, Reddit, and others. These sites segment their content to appeal to certain niches, which you can use to appeal to customers in the specific demographics that you want to target. Before you submit any content, though, make sure to research the audiences and rules of each site.

Off-page SEO is the collection of strategies, tactics and efforts you undertake to promote your content on third-party sites across the web. This part of SEO focuses on getting your site, company and/or brand discussed on another website.
You’ve most likely heard of off-page SEO before in the context of building links to your website. It’s true that backlinks are very important, and we’ll go over them a bit below, but there’s much more to off-page SEO than just links.

Off-Page Factors:

Backlinks: Backlink quality and quantity are still some of the most important factors for off-page SEO. Backlinks are so important that Google has dedicated multiple algorithm updates to fighting link schemes and link spam. Links are important for off-page SEO because they pass what’s known as “link juice” to your site, helping it to appear more authoritative and trustworthy in the eyes of search engines. There’s a lot that goes into backlinks so we recommend our in-depth guides to building links, evaluating backlink quality and conducting a link audit.

Social media: While a page’s ranking isn’t directly influenced by how many shares, likes or comments it has, social media is still an important channel to promote your site online. Social media helps people find and engage with your company online and helps you reach new and existing customers. Plus, Google indexes pages on the major social media platforms, so consistently posting to these sites helps you control your brand SERP.

‍Unlinked mentions: Unlinked mentions are any time an unaffiliated site mentions your company name or website online without linking back to your site. It’s rare, pretty much impossible, for every mention of your site or brand online to include a backlink. In fact, if that were the case Google would probably find that very suspicious and levy a penalty against your site. However, that doesn’t mean unlinked brand mentions don’t have any value for off-page SEO. They can still function as citations for your site’s authority and trust. Plus, mentions offer up a great opportunity to create new backlinks.

Google My Business: Google My Business (GMB for short) allows businesses to easily and simply provide important information directly to Google. This information includes location and/or service area, business type, contact information and opening hours. GMB is also how Google populates results for the Google local pack and Google Maps searches. As such, it’s a vital off-page SEO factor for any local business that relies on traffic from a specific geographical location. Set up your business’s GMB listing to add it to Google Maps and take advantage of this important off-page and local SEO technique.

Start Optimizing Your On-Page and Off-Page SEO

Remember that a good SEO strategy isn’t about choosing between on-page SEO and off-page SEO. That would be like trying to decide between putting tires or an engine in your car – you need both to get wherever you want to go.
However, SEO works best if you’ve got good on-page SEO before you spend too much time and effort (and not to mention money) on building links or promoting your site on social media.

With the data and insights available, you’ll be able to create the perfect strategy to target both on-page SEO and off-page SEO to reach a wider audience and attract more visitors to your website.

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What Is Google Page Speed Insight?

One factor that plays a crucial role in providing users with a great experience is page speed. With a free and easy-to-use tool like Google PageSpeed Insights, you can find out your page speed instantly, plus get actionable advice for improving your Google page speed.

If you’re ready to learn more, keep reading, because this article covers:

  • What is Google Page Speed Insight ?
  • Why does page speed matter?
  • What can you do to improve page speed?
  • How does website hosting affect page speed?
  • How often should you use Google PagesPeed Insights?
  • Takeaways.
What is Google Page Speed Insight?

Google PageSpeed Insights is a free tool to help you find and fix issues slowing down your web application. An open-source tool called Lighthouse collects and analyzes lab data that’s combined with real-world data from the Chrome User Experience Report dataset. 

Page Speed

Page speed is the amount of time it takes between the browser’s request for a page until the browser completes processing and rendering the content. Many factors affect the speed of a given page including quantity and type of content, distance the data travels, connection type, device, operating system, and browser.

Why does page speed matter?

You may have already heard that page speed is important, but why does it really matter? There are numerous reasons that page speed is important to your business.

1.Users hate slow-loading pages

With the growth of the Internet, there is a high expectation for pages to load quickly. Users expect your page to load within a second because they want their information as fast as possible.

This means that businesses with slow-loading-pages lose out on leads because users don’t want to wait for those pages to load. If your website doesn’t load as quickly as the others, your leads will find alternative sites with pages that take less time to appear on their screens.

Page speed is especially important for your mobile visitors. Many users conduct mobile searches because they want answers quickly. You need to ensure that your page loads quickly, so these users stay on your site and learn more about your business.

2.Users spend less time on your page if it’s slow

If your page doesn’t load quickly, users will spend less time on your site. Even if they wait for your page to load initially, they won’t wait for additional pages to load because they might not have time to wait for each page.

You will lose leads because your pages take too long to provide them with information. If many leads leave your page because it loads too slowly, you will significantly increase how quickly leads come to your page and leave, otherwise known as your bounce rate.

This will impact your site’s ranking and make it harder for you to reach more audiences. To keep leads engaged and interested in your page, make sure your pages load quickly on your website.

3.It impacts your conversion rate

Your page’s speed impacts your conversion rate. Since the goal of your business is to earn conversions, you won’t profit from a slow-loading page because leads won’t stick around to convert.

On the contrary, a fast-loading page has a great impact on conversions. Users will convert because the page is loading quickly and guiding them through each step. They won’t have to wait around for the page to load to make a purchase.

Your business could lose potential profit simply by having a page that loads seconds slower than the competition. Page speed affects your business’ conversion rate and profits, so it’s important that you invest in helping you site run faster to avoid losing out on a profit.

4.It impacts your SEO ranking

If you’re using search engine optimization (SEO), page speed is a crucial element. Google recognizes that page speed is an important element for users and has started to move towards making page speed a top-ranking factor for SEO users.

If your site loads too slowly, Google won’t rank your page higher to reach more leads. When your pages load quickly, however, you improve your SEO ranking.

Factoring in your website’s page loading time will impact your search engine ranking and overall lead generation. By improving your page speed, you will drive in more valuable leads for your business.

5.It affects your quality score

Are you running a pay-per-click (PPC) campaign? If so, your page speed will affect your ad’s quality score.

When you create a PPC campaign, your maximum bid and quality score determine your ads placement. If your quality score decreases, this will lower your ad’s position and potentially increase your costs per click (CPC).

It is important to note that page speed affects multiple extensions of your website. Focus on getting your page running quickly to ensure that all other campaigns run smoothly.

6.It’s the first impression users get of your business

When users come across your site for the first time, you want to give them a positive impression of your business. Creating fast-loading pages will build confidence with your audience and ensure them that your business is reliable.

Alternatively, a slow-loading page might trigger the opposite feeling. Leads will immediately back out of your page to find a company that promotes efficiency and professionalism.

If you want users to view your business as professional, you need to make sure your page is running quickly. This will create a positive impact on your audience and will keep them coming back to your website.

So, now that you know why page speed is crucial for your site, the next step is knowing how to fix it.

What can you do to improve page speed?

You may speed up the time it takes for a page to load on your website in a variety of ways. Here are a few examples:

  • Avoid landing page redirection because each one starts the HTTP request-response cycle and slows down the rendering of the page.
  • Allow your scripts and CSS to load in external files rather than preventing all web pages from loading.
  • Gzip compression should be enabled and tested on your web server.
  • Optimize your images and give your content first priority.
  • Regularly purge your cache.
How does website hosting affect page speed?

Choosing the correct host for your website is critical for a quality user experience. You’ll need to consider your options based on the type of content and the expected traffic.

  • Shared web hosting: Shared web hosting means your site shares a physical server with other websites. Activity on the other sites sharing the server may use up bandwidth and server resources slowing down the delivery of your content.
  • Cloud hosting: This option is like virtual private servers; except with cloud hosting, your site may exist over several different servers making the site more reliable, and traffic spikes have less impact on performance.
  • Dedicated hosting: Dedicated hosting gives you full control over the site infrastructure. Since only your site uses the server, you don’t have to worry about drains on resources due to server competition from other websites.
  • Virtual private servers: With virtual private servers, your website gets its own virtual server. Your site may reside on the same machines as other sites, but they do not share an operating system making the site faster and more scalable.

If you see performance problems on your site, you may want to speak with your provider. In some cases, you may need to move your site to a different provider with a better service level agreement or upgrade your hosting plan.

How often should you use Google PagesPeed Insights?

Even if your page is performing well, you should conduct systematic tests because performance best practices are frequently revised and Google is constantly looking for ways to make PageSpeed Insights better.

Takeaways
  • Page speed is the amount of time it takes to request a page and have the page completely loaded in the browser.
  • Page speed affects the way users feel about a brand and its products and services.
  • Slow page speeds increase bounce rates.
  • Page speed is important to SEO.
  • Google makes some final ranking determinations based on page speed.
  • Users expect the same performance on both mobile and desktop.
  • Google makes some final ranking determinations based on page speed.
  • You can’t make good decisions about content and infrastructure if you don’t have baseline metrics and performance trends when making those decisions.
  • Your website hosting service and type may affect page speed.
  • Page speed can change quickly based on multiple factors. Synthetic website performance monitoring can capture performance lags you may not notice otherwise.
  • You can improve page speed quickly with some simple optimizations, such as controlling image file sizes and removing dead code.
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Maximizing Website Performance

As soon as you have opened this blog, we have just 15 seconds to grab your attention. Yes, yes, 15 seconds is the average time a user spends on a website. If it doesn’t provide expected content or goes clunky, business owners must be ready to say goodbye to their potential customers.

8 Key Strategies for Optimizing Your Media Assets
  • Consider using a content management system (CMS): Certain CMS platforms, like WordPress, have plugins and other tools that are used to improve your media’s performance. These resources can help automate the optimization process and streamline media file management.
  • Lazy load your media: A method known as lazy loading involves only loading the media that can be seen on the screen right now. The quantity of data that needs to be loaded can be decreased and loading times can be improved as a result.
  • Compress your images: It’s crucial to compress your image files because they can increase the time it takes for your website to load. You may compress your images with the help of a number of programs without sacrificing quality. Kraken, ImageOptim, and TinyPNG are a few well-liked choices.
  • Use the right file format: For various sorts of photos, different file formats are more appropriate. For instance, PNG is better for drawings with transparent backgrounds whereas JPEG is better for pictures. Reducing the file size and speeding up the download can be accomplished by using the proper file format.
  • Use a content delivery network (CDN): Distributing your media assets from servers that are physically closer to your users, a CDN can help to increase the performance of your website. User experience can be enhanced, and loading times decreased as a result.
  • Use responsive images: Images that are optimized for various screen sizes are called responsive images. This can help to enhance mobile performance and guarantee that your website looks good across all platforms.
  • Enhance your video files for performance: If your website includes videos, it’s crucial to do so. This may entail using the appropriate video format and compressing the files as well as lowering their resolution.
  • Minimize the number of media files: The performance of your website may suffer if it has an excessive number of media files. Try to employ as few media files as possible; only include those that are absolutely necessary.
Conclusion

There are different website performance optimization that can be implemented to further improve the delivery and speed of your content. For your website is constantly perform at its best, it’s crucial to regularly review and adjust your media optimization tactics.

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Image Optimization

Image Optimization

“A picture is worth a thousand words”, Image optimization is a process to compress website images without losing their quality. This means delivering the best quality images in the right dimension, format while keeping the lowest image size.

Users love sites which load in less than 2 seconds. If the page takes more than 3 seconds to load, almost 40% of visitors tend to leave that site, thus increasing the bounce rate.

Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size.

This can be done in different ways, be it by resizing the images, caching, or by compressing the size.

What Is Image SEO Optimization?

There are two key goals of image SEO:

  • To make your images more discoverable
  • Ensure that images don’t slow down page speed

Image search engine optimization and image optimization are separate, but related. Reducing image file size does help optimize images for search by reducing load times, and Google encourages developers to compress images when possible.

However, for an image to be truly optimized for search, developers should:

  1. Give the image file a relevant, readable name, and include a relevant keyword if possible
  2. Include a brief, descriptive image alt tag that is helpful for site visitors using screen readers and contains one or more keywords
  3. Make images responsive and mobile-friendly
  4. Caption images where doing so enhances the user experience and keeps users engaged
  5. Include Open Graph and Twitter card images for social sharing.
Why do we optimize images?

Images are the largest contributor to overall page size, which makes pages slower to load. Data from HTTP Archive reveals that unoptimized images make up 75% of a total webpage’s weight, on average. This can have a negative impact on your website performance. 

Benefits of Image Optimization
  • Improves Page Load Speed

Around 64% of a website’s weight is composed of images. If we are able to reduce the size of these images without reducing the image quality, then it will have a direct and positive impact on page load speeds and user-experience of visitors on your websites. Website page speed depends on many factors like website layout, design, images, etc. Around 65% of website weight consists of images so if you can optimize all website images well, then you will definitely see a big change in your website loading speed.

Image optimization for web and mobile exists to make web pages load faster. They create a better browsing experience for shoppers. Should there be a mere two-second delay in your page speed, your bounce rate can increase by 104%

  • Boost Conversions

As we have already discussed, image optimizations help in getting a higher rank in search results. it directly means that your website can capture more users and you can possibly get more conversions.

A 1-second delay in page load time can decrease customer satisfaction by 16%. And 40% of users abandon a website if it takes more than 3 seconds to load. This is why Image optimization is very important, especially in e-commerce websites.

  • Better browsing experience

Visitor loves a website that loads in under 2 seconds. So if you can successfully optimize all your website images and have taken care of other things too, then you can provide them with a better overall user experience.

Pages with a longer load time tend to have higher bounce rates and lower average time on page. Reducing page load times by even one second will improve your user’s experience. Improved user experience and interactions with your site have a positive impact on search engine rankings, which can improve engagement, conversions, and customer retention.

  • Helps in boosting website SEO ranking

Who doesn’t want to see his website on top of the search rankings? Image optimization can be a powerful weapon for this. A search engine seo-optimization like Google loves the website which takes less time to load. Google will rank these websites higher in their search results.

  • Improved search performance

Optimized images help both readers and search engines understand your website better and get your content seen online. Recent data shows that images are returned for 32% search on Google. Image optimization can help rank your images in Google’s Image Search, which can bring more to your website and build your brand. What’s more, visual search is becoming more 

How to Take Advantage of Image Optimization to Boost Your SEO

Well-optimized images give your website a better chance of appearing in search engine results. Using the appropriate combination of format, alt text, and titles can all contribute to enhanced SEO performance.

You don’t have to spend many hours formulating and executing complex SEO strategies to optimize images. Boosting your SEO performance through image optimization involves a few easy steps.

Let’s look at several factors of image SEO to focus on so that search engines can crawl, index, and rank your images more efficiently.

1. Write Proper Image File Names

Descriptive file names help you and search engines like Google quickly locate images. That’s because correctly named files provide context about the images, increasing their chances of ranking in the image search.

Depending on what kind of images you create or save, ensure to write the product name and include descriptive words such as its brand or color. Moreover, use dashes rather than underscores to name your files. For example, use white-shirt.jpeg instead of white_shirt.jpeg.

If you cater to an international audience and translate the site’s images, don’t forget to translate the file names as well.

When it comes to keywords, use a tool like Google Search Console to review your Search Analytics and the queries that include your products.

This will help you find what customers would type into a search engine if they were looking for the type of goods you offer. However, be careful not to overstuff it with keywords. Only use the ones that fit the context and naturally describe the image.

2. Write Alt Texts

Adding alt text is another technique to optimize your images and boost SEO. Essentially, alt text is a description of the image’s context and content. It’s what screen readers read and what will appear on the page if an image cannot be loaded.

In addition to accessibility and SEO improvements, adding them will also give you an advantage over competitors.

There are some practices to follow to write good alt texts:

  • Be very specific. Ensure that your description is as specific as possible, including the image’s message, context, etc. However, note that you don’t have to describe images used for decorative purposes.
  • Keep it brief. Try to keep your descriptions within 125 characters. Note that you don’t need to mention “image of,” “photo of”, or anything like that in your alt text as the HTML code has it covered.
  • Use keywords. If possible, include a target keyword in the alt text. However, be careful not to overdo it.
3. Use Structured Data for Your Images

Another strategy is to leverage structured data or schema markup for your WordPress site. It offers clear information about your page to help search engines fully comprehend its purpose and context, improving the crawling and indexing processes. It is important for site owners to follow all the general structured data guidelines that Google has laid out. If you fail to implement these standards, you can be penalized with poor rankings, or your pages will be ineligible for rich results.

Apart from images, structured data can be used for a variety of purposes, including:

  • Knowledge graph. When you search for a person or business, Google gathers information from different websites and sources to display more relevant and useful results. Add information about your website to Google’s Knowledge Graph through structured data.
  • Rich results. If your website contains several items that correspond to a specific search query, Google can display richer preview results by showing product reviews, star ratings, or videos. Rich results are an excellent opportunity to attract more targeted users to your page.
  • Accelerated Mobile Pages. The main purpose of Google’s AMP project is to improve user experience on mobile devices, such as providing fast-loading pages. Using structured data in AMP can lead your website to be featured on mobile searches as part of rich results and carousels.
4. Optimize the Page Title and Description

When ranking images, Google also considers components such as the page’s title, meta description, headers, and content.

Therefore, an optimized page title and description can help you rank in the image search. Conducting keyword research is a good place to start.

Tools like Ahrefs, Ubersuggest, and Semrush can help you identify the most relevant search queries, their search volume, and keyword difficulty.

Then, include the relevant keywords on your page title, meta description, and URL. Combined with other image optimization strategies, it’ll increase your site’s chances of ranking high on search results.

5. Place the Images Properly

Another important aspect of image optimization is where to place the images on the website. Adding images randomly can have a poor influence on the context and relevance of your page.

While it’s not uncommon to use images to break long texts, the image must be directly connected to the written content. Keep in mind that screen readers cannot access texts within the images, so make sure to provide relevant alt texts and include essential information in the image only.

Apart from improving accessibility, it also helps boost page visibility on Google image searches.

6. Optimize for Mobile Devices

Given that more than half of all web traffic comes from mobile devices, it is easy to see the importance of ensuring visitors can access all pages and images smoothly from all devices.

Google’s Mobile-Friendly Test Tool scans your website and evaluates whether it will look good on mobile screens. In addition, the tool will provide a report on the overall usability of your website.

For example, if the page only loads partially on a mobile device, it’ll inform which elements, including images, have issues and need to be fixed.

7. Use Copyright-Free and Good Image Quality

All images uploaded to your site must be copyright-free to prevent the risk of lawsuits, which would not only damage your online reputation but also the site’s rank on search results.

Shutterstock, Unsplash, and Getty Images are among the most prominent stock image providers. These websites contain thousands of free-licensed images for different purposes.

Alternatively, navigate to Google Images’ Advanced Search section and find images based on different Usage Rights.

As part of your image optimization workflow, consider creating unique images for the site. Especially if you run an eCommerce store, high-quality product images generate higher engagement and help drive sales.

Conclusion: Image Optimization

Google gives us a lot of information about how to optimize our sites and our images. It’s easy to get overwhelmed by all the small details.The tips above will help you make the most of your images; however, I recommend focusing on making sure your images bring value to users. Don’t cram images in just to meet a quota, and don’t add images that don’t make sense for your content.

Ready? Start optimizing images to improve website performance now!
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