Google is the most popular search engine on the planet. So it’s no surprise that everyone with a website is vying for the top spot on Google’s first page of search results. More visitors equates to more customers and growth.

As a result, if you want to rank higher, you must be methodical. Begin by focusing on the things you can control, then progress to more difficult tasks as needed.

Some of the things you should work on are as follows:

• Match search intent

Essentially, Google rewards websites that share content that people frequently search for. What does your target audience type into Google’s search bar most often? Do they search the internet for how-to guides, real-life examples, or beginner tips?

Examining the content on the first page is one way to ensure that your content matches search intent.

Do your articles address that topic? If not, consider it an opportunity to repurpose some of your older content to make it more relevant to what your target audience is searching for online right now.

• Boost your click-through rate

Focus on your metadata, such as the URL and the metadata description that appears below the search result, to increase your click-through rate. It may seem insignificant, but if this information appears relevant and credible, your click-through rate will improve, which will boost your ranking.

Overall, shorter, yet descriptive URLs perform better. Don’t be afraid to use emotional language in your title tags. This is one of your few opportunities to persuade users to click on your link.

• Improve on your bounce rate

The bounce rate is the percentage of visitors who leave a webpage without performing a specific action, such as clicking on a link, filling out a form, or making a purchase.

Google will not think highly of your site if people visit it and then quickly leave.

Bounce rate figures, on the other hand, should not bother you if your website is heavily focused on content. When users can find all of the information they need on a single page, they don’t need to visit any other pages.

However, keep a close eye on the time spent on a page; if the time spent is less than the length of your content, this is cause for concern.

• Only high-quality content is published.

You shouldn’t, however, simply produce content and then wait for others to share it. Instead, you should make a concerted effort to pursue it by getting in touch with other reliable websites and businesses to see if they’d be interested in publishing a guest post that you’ve written. You can do this to add your own backlinks to pertinent website content. Additionally, getting reliable websites to link to your website might raise its domain authority (DA) rating. Again, this tactic will only be effective if you provide high-quality material. This means you should be careful to avoid being overly spammy, which is a common mistake when writing guest blogs.

The emphasis is on high-quality, relevant content rather than the number of keywords on a page. We mentioned earlier that you should aim for at least 1,800 words, but posts longer than 3,000 words work even better for link building. After all, it’s the overall quality of your content that keeps readers interested in your page, not individual keywords. In other words, relevant, engaging, and well-written writing is your best bet for reaching the top.

Because, like our satellites, there is a lot of good content out there, but it is also home to stale and low-quality content, such as the tons of debris floating aimlessly in our orbit.

We define high-quality content as content that is not only free of grammatical errors and relevant and informative, but also content that is shareable and that other sites will want to link to.

Because Google places a high value on backlinks, this is an important consideration.

• Technical SEO

Technical SEO is the process of ensuring that your website is designed in such a way that search engines can easily crawl and index it. Although content is still king, if search engines can’t find, crawl, and index your pages, your efforts will be futile.

A lot of technical SEO is done at the site level, but there are many page-level optimizations you can do to improve your ranking, such as ensuring your images are properly compressed and sized and that there are no indexation issues. In Search Console, you can examine a page’s Core Web Vitals, mobile usability, and other metrics.

Furthermore, perform a manual mobile usability test—that is, visit the page from a mobile device rather than just using Google’s mobile-friendliness checker to ensure the elements are rendering properly. There are some things that a code-crawler simply will not detect.

You must, for example, ensure that:

• All of your pages are safe.
• Your website is mobile-friendly.
• You have no plagiarized or similar content on different pages of your own website.
• The pages’ load quickly.
• All of the links are functional.

• Build backlinks to your site

One of the most crucial ranking variables used by Google is backlinks. This was confirmed in 2016 by Andrey Lipattsev, a senior strategist for search quality at Google.

Unfortunately, one of the most difficult aspects of SEO is creating high-quality backlinks. This is because you can’t completely control it. You must first produce something deserving of earning backlinks before persuading others to connect to you.

You may already be getting backlinks if you’re creating quality content and promoting it on social media. However, you can also be proactive in obtaining backlinks for specific pages.

Google’s algorithm heavily relies on backlinks, or links that point to your website from other websites. Consequently, encouraging readers to share your pieces on social media should be one of your key objectives. And you can only count on visitors to do that if you consistently provide top-notch content.

Backlinks not only demonstrate that readers find your content beneficial, but they also demonstrate to others your expertise in the field. Additionally, the more links to your material there are, the more evidence Google has that your work is trustworthy and shareable.

• Target reasonable keywords

Once you’ve decided on a niche, it’s time to conduct some keyword research. This step is easier to complete after you’ve decided on a niche and have a better understanding of who your ideal visitor or customer is and what they’re looking for.

You must first and foremost be aware of the keywords you want to rank for. Of course, you want to appear in search results for keywords used by your target clients. These are keywords, and to determine which of these are feasible for you to rank for, you’ll require keyword research tools.

To determine the ideal keywords to pursue for ranking on Google, consider the following factors

• What it takes to rank for that keyword in terms of competition.
• Your domain’s authority Your ability to rank for specific keywords is influenced by domain authority. It will be simpler if your site has been there for a long and you’ve been producing high-quality material during that period.
• Relevance: Ranking for a keyword that won’t send potential customers to your website is pointless.
• Volume: The frequency of searches for the phrase per month.

• Have a SERP analysis

This is another strategy that will necessitate the use of an SEO tool. If you really, really want to rank at the top of a specific keyword, you should conduct a SERP analysis to determine exactly what it will take—and whether it is realistic.

• Improve on-page SEO

On-page optimization remains one of the simplest ways to improve your Google rankings in 2022. You will not only save time, but you will also see results quickly. In a nutshell, it refers to all of the elements on your website’s pages that can be optimized, such as headlines, page titles, and images. Off-page SEO, on the other hand (which is equally important), is concerned with increasing relevance for search engines by, for example, obtaining more backlinks.

Here are some best practices for on-site SEO to get you started:

• Concentrate on producing long-form material (aim for at least 1,800 words)
• two to three times every page, use your keyword (keyword stuffing will get you the opposite result)
• Make sure your keyword appears in your meta title, meta description, at least two H2s, image file names, image alt text, the URL, and, of course, the body of your page.
• Add links to the page from at least three other pages on your website.
• External linking: Include 1-3 links to relevant, trusted pages on your page.
• Optimize the meta description: Keep it between 155 and 165 characters long and tell the reader what they will gain by visiting your page.
• Start your title tags with your keywords in them.

CONCLUSION

Of course, search engine optimization is much more than that. However, if you follow the steps outlined in this blog post, you will see an increase in traffic to your website and, eventually, you will be able to rank on the first page of Google search results.

What is website optimization? Is the process of using tools, advanced strategies and experiments to improve the performance of your website, improve search engine traffic and overall user experience. When you fail to optimize you’re going to lose a lot of traffic in your website.

Here are some of the key strategies to optimize your website for best results

• Website speed

This is one of the most things you need to consider when optimizing your website for SEO your website loading is a high factor when it comes to ranking on search engines. So one can do a website speed test by using GTmetrix tool for speed optimization that gives valuable insights on how fast your site loads. One can increase website speed by:

• Enable browser caching
• Reduce call to HTTP
• Use minimal plugins and redirects
• Reduce and optimize file sizes

• Conduct keyword research

Keywords have always been and still are the most important optimization element. These are the most common words or phrases a customer uses when searching for information on your products or services. You can start your keywords research by asking yourself what you would type into google to find a website like yours. Using keywords planner, begin with your industry and location. The tool will then give you a wide range of search items, how often they are searched and the competition over those words. You’ll want to find as many relevant keywords for your business as possible that have low competition but high search numbers. Here are some of the things to improve keywords in your website

• Are directly relevant to your products or services
• They indicate high purchase intent

• Mobile -first approach

About 52% of all website traffic is generally from mobile devices. And having a mobile-friendly site Google takes into consideration and your site ranks higher. Beyond affecting your rankings, mobile friendliness is important as we are using our phones more and more to browse, purchase etc. making your website mobile-friendly means adapting your site for devices with lower bandwidth and smaller screens. Google also use mobile first indexing, so failing to optimize your website for phones and tablets will be needlessly detrimental to your search rankings. Here is what you need to do:

• Use shorter meta titles, which are easier to read on small screens
• Utilize a responsive design so your site adapts to any device
• Avoid long-form content

• Enhance user experience

Optimizing user experience while designing your website will increase its eventual conversion rate. User experience focuses on providing the best content, design and functionality to your online visitors in hopes for them returning to your site or converting into clients. To ensure the best UX, make sure your website is:

• Appear credible and trustworthy
• Strive to make your content accessible to everyone
• Easy to navigate and use
• Adds value for the visitors
• Great content that provides value and touches on every stage of the buyer’s journey.

• Fix technical SEO issues

Technical SEO refers to tools that supervise the SEO of a website and resolve issues as they are encountered. Technical SEO makes it easier for search engines to find your content by improving your website’s structure. Here are some few things to improve the technical SEO for website optimization.

• Use title and meta tags, but don’t duplicate
• Remove less performing content from your site
• Ascertain that your site is mobile friendly
• Use google console to check for any issues with your site indexing and fix them
• Remove the less performing content from your site

• Invest in backlinks

A backlink from another domain to your website is one of the most important signals to Google that your content is authoritative. The higher the number of backlinks to your webpages, the higher they will rank on the SERP’s. Here are some strategies to build quality backlinks

• Track broken backlinks and reclaim them
• Create backlinks from websites similar to your business to improve user intent
• Use resource pages

As the technology is advancing it allows marketers to gather fresh leads online while also improving customer retention. But many marketers fail in their email marketing campaigns which damages their reputation to their customers or audience. Some errors are obvious and a major misstep could instantly negate all the hard work you’ve put into your email campaign. So if you’re ready to take your email strategy to the next level, review and correct these eight mistakes that should be avoided at all cost:

• Writing poor subject lines

Subject lines are often overlooked in the email drafting process, when in reality it is quite possibly one of the most important elements of marketing mail. Penning poor subject lines can lead to lower open rates. So, write short, sweet, professional and personalized subject lines. With subscriber’s email inboxes getting flooded with a lot of enticing offers or info, it’s important to make your message stand out and get opened.

• Not having a clear call to action

Being engaging is important, but you also need to make sure that customers are given every opportunity to do business with you. So without a call to action, you’re leaving it up to your audience to figure out what you want them to do which sometimes is frustrating for them. So make sure all of your emails have a clear purpose, bring value and include at least one clear call to action (CTA). Don’t overwhelm your reader with tons of CTA’s which might turn them off to click on.

• Including too many stock images and graphics

While using stock images and graphics to make your content more interesting it can have a negative effect. Which might lead to some recipients to block email images. When you send too many photos, you’re pretty much sending a blank email. Users may delete such messages or even consider them spam. So go easy on images and make sure that all the truly important messages come through somewhere in a plain text, so your readers won’t miss them.

• Dismissing mobile optimization

Today half of all the emails are opened on a mobile device. Crafting an email from the computer, many marketers forget that most of their subscribers now have switched to mobile devices where the formatting might not be the same. Smartphones are by far the most popular device for all ages, which means that the majority of your customer’s base is primarily using their phone to research, browse, read, interact and purchase.  If you email isn’t optimized for mobiles, then you are losing potential opportunities and risking high unsubscription rates, so make your email mobile friendly by all means. Also one can use mobile -friendly HTML email templates and test the final copy on your smartphones before hitting the send button.

• Not letting your subscriber’s reply

No subscriber looks forward to receiving email from an organization that won’t let them reply. Emails that fail to let readers respond and ask questions is a turn off to the audience and they may look for a more personalized experience where brands are interested in hearing back from their customers. So make sure that you serve your newsletter through email that lets the reader communicate back.  Also make sure to always send emails from an email address your subscribers are familiar with and to which they can reply if needed.

• Overloading subscriber’s inboxes with too many emails

Some businesses make the mistake of sending too many emails to their customers. Sending your customers with emails after email leaves them annoyed and more likely to unsubscribe. Mailing your contacts too often frustrates them while contacting them after a long absence is equally bad for your business. So one should have a mailing frequency, consider the nature of your business and the customer’s expectation as primary factors.

• Neglecting to welcome subscribers

If someone signs up for your email list, it’s a mistake to not immediately welcome them. One can set things up so your email marketing platform knows to automatically send a welcome message right away. Welcome emails should be triggered immediately after sign-up. This is because they have highest open rates compared to every other email category, so if you are not sending them, it is a missed opportunity.

• Not segmenting your subscribers list and personalizing your emails

If you are not segmenting your contacts based on their unique preferences, it is a waste of a lot of money. The objective of email marketing is to maintain close contact with your customers. By segmenting your email list, you can make sure that you send emails that are relevant to your subscribers. To avoid such email marketing mistake, take advantage of email segmentation. Based on both the demographic and psychographic data you’ve gathered; you can ensure that the right people are getting the right message at the right time. Not all personalized emails have to be individually customized, but some level of personalization should be done to improve sales, open rates and click rates

CONCLUSION

Email marketing is still very effective and thriving everyone needs to make this a priority. Avoiding these 8 common email marketing mistakes will take time and experimentation. However, you can build better, more effective campaigns that will deliver on your goals.

What is E-A-T stands for expertise, authoritativeness and trustworthiness. These three factors are the ones Google uses to measure how much trust it should place in your brand or website. And it helps quality raters to analyze and measure the value of the website’s main content. This means that Google Algorithms is devised to detect certain signals within the website that recognizes the site and its content according to E-A-T and then ranks sites accordingly along with other aspects of its algorithms. It’s not a ranking factor, but it is part of the larger page quality evaluation for your site and thus can have a big impact on your organic visibility

Here what’s those initials mean:

• Expertise: means to have a high level of knowledge. The expertise that is reflected in the website you are trying to promote search engines can tell you are an expert on your business or not.
• Authoritativeness: one needs to show that you are an authority or the authoritativeness of the creator of the main content. And you can get this from the expertise of your writers or yourself. Authoritativeness comes from a good reputation in the industry. It is the measure of how people see your website and the content available on it. When someone sees a website as the go-to source for information on a given topic then that’s authority.
• Trustworthiness: You need to show users they can trust the creator of the main content and the website trustworthiness is important for e-commerce websites that ask users for their credit cards information. It’s the final criteria for your customers to believe in your product/services. They should like you, this is often reflected in the customer’s reviews. Google Algorithms have a lot of data on their customers and therefore they know whom the customers trust.

                        WHY IS E-A-T IMPORTANT

• Use or hire experts

Provides high quality that will be used by others as expert materials when discussing your subject matter. Google loves expert content and especially they reward content that is created by someone with credentials and qualifications. Hiring experts is an essential part of SEO if you want to succeed in the present day competition driven economy. The reason is obvious for this step, without expertise you are missing a crucial piece of E-A-T.

• Keep content up to date

Always keep all your content up to date with the most accurate information. If you are covering topics like YMYL topics like financial advice, medical then keeping content updated is crucial for demonstrating E-A-T this is because they must be maintained, edited, reviewed and updated on regular basis. When you update your content it improves accuracy and relevance.

• Audit your brand

 When you audit your brand it establishes a stronger foundation for its trustworthiness. You can start by asking existing customers base, send them a survey or give a call etc. and ask them about their experience with your company or business. Evaluate how your brand positions itself within your industry and look for a specific way to improve that positioning. After the auditing is done and it reveals that there are a few gaps, create a plan on how to strengthen you brand presence.

• Build content creation framework

All your content must be expertly written and should have links to pages that validate the articles subject matter. Consistent content is a perfect way to establish your authority. Effective content creation framework is one of the most important parts of SEO. All content should be created only for the purpose of the customers and if doesn’t match the sale funnel, it probably doesn’t belong to your site.

Creating effective landing pages can be overwhelming for marketers, so you need to create a good landing pages for your website. When designing a landing page, be intentional to simplify your designs whenever possible because it is the first thing potential customers see when clicking ads or search results links. The main purpose of landing pages is converting visitors into customers. Avoid horizontal rules, which can break a visitor’s path, create a balance between variable information and white space.

Here are some of the tips to create a perfect landing page

• Killer headline

Most people concentrate more on how your headline looks and will quickly read the headline more often than diving into the content. Keep your landing page headline and body copy aligned this creates consistency and delivers a clearer message to the page visitors. The header should say exactly what the company offers and it should be short and catchy.

• Call to action

A CTA is the desired results of your landing page, encouraging visitors to do something to complete the journey, be it giving their email or newsletter, purchasing a product etc. Whether it’s a button or form, make it stand out and easy to click on. Use bright color in contrast to the landing page’s main color. It should also include an accountable text that is short and straight to the point with a font size that is visible enough. The CTA button requires its very own section because just like every other element mentioned here, it is crucial to get this right on your landing page

• Incorporate social proof into the page

Social proof is an incredibly powerful way to persuade your user’s to take action. When your landing page is social proof consumers have more access to information than ever before, and they put a lot of stock into what their peers are saying about the brand they use. Therefore, most of the consumers are researching products and services before they engage with your business. If your users have visible proof in the form of reviews, testimonials and real-time purchase from other users they’re highly likely to be the next ones to press the CTA button. Use those items to show visitors that they can join a long list of happy clients when they work with your business.

• Use imagery, videos and other forms of media

Adding images to your landing page is an excellent way to make your page more visually appealing. People want to see what they’re opting into, so adding images and videos to your landing page to show your products and services will persuade potential customers to make a crucial purchase decision.

• Make your landing page mobile -friendly

About 55% of internet users are using mobile phones to browse so it means that if you’re not building landing pages that are mobile optimized for a variety of screen sizes and devices you’re losing out on valuable leads. Also one should ensure that the landing page is well optimized for mobile because if not it could blow up when viewed on anything other than a desktop. So if you aren’t providing the best user experience to your users, you are likely to lose valuable opportunities and leads. One should double-check the quality of your page through mobile device in order to be sure that it is easy to navigate, how fast the landing page is and if everything is easily clickable.

           

It is challenging to make your e-commerce business stand out from the rest. That’s why you should use the best, leveraging and understanding best SEO tools in order to have a successful e-commerce SEO strategy. If you want to see how your site is performing in the search engines, you can use some of the many SEO tools that help you get more insights into your site.

 Here are some of the SEO tools to use:

• Ahrefs

Ahrefs is an outstanding e-commerce SEO tool that can help you with keyword research, competitor’s analysis, link building etc. Ahrefs is helpful when you are trying to understand what links performs well for your page and trying to figure out a trend in your particular niche. SEO experts can’t get enough of Ahrefs site audit feature as it’s the best SEO analysis tool around. This tool highlights what parts of the website that needs improvements to rank better in search engines. The features include:

• Site crawl
• Site audit
• Track key metrics
• A complete all in one e-commerce SEO tool

• SEMrush

SEMrush is the world leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. This tool assists you to enhance your site’s status in online search engine. It also looks at where you can use backlinks and even compares your strategy to that of your competitors. One can track their paid ads performance, organic keywords, even their best performing product listing ads. You should consider this tool because you can try out all the advanced features on SEMrush for free for 14 days. The features include:

• Rank tracking
• Local SEO
• Integrations for Google data studios
• Hyper-tracking via zip codes
• Link building

• Moz

Moz provides the best in class SEO management tool, great for all sizes of e-commerce companies. It helps boost the search engine visibility and rank your website. This SEO tool crawls the web, gathers the data and complies it into a report. Whether you are looking for keywords recommendations or a site crawl, Moz is a full-service package. You can get great insights into how your website is performing but also on how to improve it. It enables you to tactically target keywords with the ideal keywords search volume and trouble metrics. The features include:

• Site performance
• Keywords research study
• On-page optimization
• Website efficiency
• Customized reports
• Site crawl
• Link research

• Attracta

Attracta is one of the best SEO tools for e-commerce sites. It helps in boosting search engines rankings and increase traffic to websites. And also increased rankings leads straight to increase traffic for your website and more opportunities for sales and leads. The features include:

• Site map creation tool
• Title and meta descriptions
• SEO audit
• Local SEO services
• Keyword analysis and optimization

• Ubersuggests

It is a tool that can offer you the variety of backlinks needed for a specific keyword to be in the leading 10, the trouble of each keyword, associated keywords and concerns. It allows you to get an idea of strategies that work for your competitors and see how you can apply them better. Ubersuggests offers a list of keywords that you can automatically track and you can add others that interest you. It shows you your rankings over time, both on desktops and mobile. You can also use ubersuggest for SEO audit where it gives you an SEO score with suggestions of changes you can make to improve your score. SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. It’s a useful SEO tool for e-commerce business. The features include:

• Backlink data
• Social media
• Domain overview
• Top SEO pages
• Content ideas

• Google search console

It is a good tool that you can use to measure your website search traffic and get a comprehensive report on its performance, analyze user search patterns and pinpoint existing website errors. This tool allows you to choose which pages on your website you want the search engines to pick and also eliminate the one’s that you don’t want. It uses search analytics, which helps optimize the content, specific URL’s and submitting the user’s website for indexing. in addition, if there is an issue in your website, it will receive alerts. The features include:

• URL checking
• Scan statistics
• AMP test
• Mobile compatibility
• Page insights
• Search console

• Screaming frog’s

It is an SEO tool that is a website crawler that instantly searches for 404 links and server errors that might harm your website search rankings. It is a popular free tool for analyzing and auditing technical and on page SEO concern. The SEO spider can effectively crawl both huge and small websites, allows you to analyze the results in real-time. Another advantage of screaming frog is that it is integrated with Google analytics and one can easily connect screaming frog’s account to Google analytics API and fetch user data up to 500 URL’s for free. The features include:

• Social media
• Link building
• Technical SEO audit
• Digital PR
• Conversion rate optimization