BEST WAYS TO MAKE YOUR MOBILE WEBSITE LOAD FASTER IN 2022

Desktop and mobile responsive website design.

Most people are using mobile devices to access the internet than desktops. A fast website on mobile can greatly improves SEO and conversions.

According to google more than half of all internet traffic is generated from mobile devices, that means if your website is unresponsive and slow you are at risk of not only losing your visitors attention but also undermining your potential reach of new visitors. So if you want to keep mobile users’ attention long enough to generate lead or drive conversions, your mobile website loading speed must improve.

Here are some of the best ways to make your mobile website load faster:

  • Minimize your code

Your website has a lot of codes and minifying your code takes out everything that redundant and unnecessary character’s without changing the functionalities and operations. This improves the website loading time. When you deleting the extra part of the code, one can reduce the page weight which helps in speeding up the loading time of the website.

  • Simplify your web design

If you use a responsive design, your site will get more attention in form of social shares, which also boost your SEO. An advanced website may look quite impressive, however, the code essential to design it can needlessly overload a website, choose a simple yet original solution that will draw user attention.

  • Optimize your images

Images can easily become one of the main speed issues of your site. Unoptimized images will remain unnecessarily large and hard to download, that is why you need to optimize them to increase your website speed. You can optimize these images without compromising with the quality.

  • Build accelerated mobile pages (AMP)

Accelerated mobile pages is a project by Google to speed up website on mobile. Activating (AMP) project on your website pages will make it look great while also loading quickly, regardless of devices or distribution platform. AMP uses ultra-minimalistic HTML to reduce the times it takes for content on your mobile page to load. AMP enables fast web page rendering even when the network connection is really slow. Implementing it can significantly increase the users’ convenience and speed up the website loading time.

  • Turn browser catching on

Catching is reliable way to speed up a website. You should use an effective catching plugin to serve cached contents to your mobile visitors. Mobile browsers can now ‘recall’ your pages and save the information to your tablet or smartphone for future use this means that they will not have to download all the files from the server again as they already have them stored in the browser. Browser caching can significantly improve the page speed of your website and also for returning users and this in turn will positively influence the way users’ perceive your site. If you are using WordPress, W3total cache plugin is one of the must- have plugins for performance optimization.

  • Enable lazy loading

Lazy loading speeds up the initial loading of a site by only loading those images that are within the viewport. Lazy loading can be ideal for long scrolling pages. It loads content from top to bottom of the page and works great if your page has lots of images. This way the user doesn’t have to access the page and the image will load as they come into view. Lazy loading images is all about delaying the loading of images until a user scroll to it. This can improve speed. This technique can be effective in optimizing your page speed and improving the user experience(UX)

CONCLUSION

A faster mobile friendly website can increase traffic and bring new clients and conversions. Speeding up your mobile website should be a top priority if you want to stand out from your competitors.

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TIPS FOR GETTING TRAFFIC FROM GOOGLE DISCOVER

5 types of content Google Discover is now excluding

What is google discover? Google discover is a personalized mobile feed for each based on their browsing and search history. It shows information and news about the topics that interest you like SEO etc. You could say it’s similar to a social media feed, but without any content from your contacts. It was created in 2017 and was formerly known as the Google feed but in 2017 Google renamed it as ‘discover”

Here are 5 tips to get Google discover traffic:

  • Use high resolution image

Pages with high quality images and videos perform better on google discover. Creating high-quality is not about the text aspect of content creation. But it involves visual content types one should keep in mind that the new discover stresses more on visual which includes videos etc. Google recommends large images to be at least 1200px wide and enabled by the max image preview. One should also compress all images to allow fast loading without sacrificing quality. Besides writing high quality content, having high quality, eye-catching images in your content is a good way to gain more screen space and increase engagement.

  • Having a mobile friendly website is a must

Your website needs to be mobile friendly as the feed is currently only available for mobile. At the very least you need to be responsive, fast loading website with unlimited or no ads, pop ups or interstitials. You can also analyze the pages that aren’t mobile friendly using Google search console. Google search console (GSC) usability on your site, you can test the pages optimized for mobile and also those that are not and check the difference. Having a fast, responsive site discovery will rank your site higher.

  • Create both new and evergreen content

When you have evergreen content on your website, you must keep refreshing it to make sure the content stays relevant and up to date. Google discover will not randomly pick any content to show users, instead it looks for meaningful, quality material that will boost user experience. One should remember that Google discover will always present users with quality content, therefore one should invest on content creation strategy to provide your best and the best option is to write timely content. Content that people will find valuable throughout the year, and this will be beneficial because discover still finds your content useful and you will continuously get traffic.

  • Comply with copyrights

Google will not feature websites that feature shared content. Googles corporate policies directly penalizes pages that contain content shared without respecting copyright which may include videos, audios, software music, images etc. therefore it will be difficult for such a page to be featured by Google discover algorithms.

  • Publish your content on social media

Another way to optimize your blog posts for discover feeds is to increase your social media feed engagement. When one posts their blog posts/articles on social chances are that your articles might be ranked in google discover. The more of these elements like comments, shares and likes you get will make you post rank higher on user feeds. And the best way to improve your social feed management is to create and post helpful content regularly and this will drive consistent interaction and traffic. Also a good idea is to tell your followers to share your post across all channels.

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IMPORTANCE OF EMAIL MARKETING FOR E-COMMERCE BUSINESS

Reach your Clients Directly through Innovative Email Marketing Service

Email marketing is known to be extremely powerful and vibrant way to reach out to connect to all your loyal customers. Creating a strong email marketing strategy help you reach and connect with your target audience in a personalized way to increase sales at an affordable cost. Email marketing allows developing brand awareness, building credibility and establishing trustworthy relationships with customers. Also it’s a perfect way to generate leads, drive more sales and boost website traffic. In this article we’re going to dig into 5 importance of email marketing for your e-commerce business

  • Its cost effective
How Cost Effective Are Promotional Products Compared to Other Advertising?  | Factory Direct Promos

It is easy, effective and inexpensive. Email marketing allows business owners to reach a large number of consumer rate of nearly nothing per message. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. Traditional marketing techniques like TV, direct mail and print ads can become quite costly with all the fees involved. Keep in mind that investing in your email marketing strategy can help your e-commerce business achieve better results.

  • Improves brand awareness
Tips that Boost Brand Awareness and Brand Recognition | by  ReputationDefender | Medium

Email marketing is a best way to create brand identity since it allows you to directly access to your potential customer’s inboxes. Social media isn’t the only platform that helps the company’s brand awareness. If customers follow you, this signifies they have an interest in your business. Emails can increase the level of interest even more.

  • Know you customers
5 ways to find out what your customers want | Customer Experience Insight

Email marketing is a great way to build relationships with current customers, leads, prospects and even previous customers. This is because it gives opportunity to communicate with them directly at a convenient time for them. One can use sources like Facebook insights, Google analytics to gather information to craft engaging content for your customers.

  • Email marketing has a higher conversion rates

Email marketing drive more sales than any marketing channel. This proves that email are the best thing for your e-commerce business. Businesses that use email marketing to segment their data and campaigns ensure that they send the most appropriate messages to individuals. When one use segmentation is one of the best ways to increase your emails conversions and if done correctly you can convert more customers.

  • Mobile friendly email marketing is growing rapidly

Many companies have already integrated mobile marketing into the marketing mix as a results of its growing importance. Around 55% of emails are opened on a mobile phone so it’s significant and should come into play when planning any marketing strategy. Most consumers use mobile phones to access not only emails but also all types of media and information. Not using emails as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses.

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 TYPICAL WEBSITE FAILS AND HOW TO AVOID THEM

6 Web Design Fails to Avoid When Designing Your Website

Today having a business website is extremely important. So creating websites one needs to have high quality web design to achieve success especially in the business world. So having a well-planned website design, you can ensure that you can increase traffic to your website and even generate more leads. Therefore, it is essential to make ourselves familiar with things that can turn off a potential customer from staying on your website. Here are some common issues and how you can avoid them.

  • Not optimized for mobile
Mobile-Friendly Website - Why is It Important? - ECS Media Blog

A research was conducted and almost half of the website traffic comes from mobile users. If your website can not give a mobile experience to people, then you are losing many prospective visitors. Many people will simply exit websites which are not mobile friendly as they cannot browse properly on their phones. Therefore, a website must be mobile friendly and optimized to prevent losing a lot of variable customers and traffic to competitors. In this case a responsive design matter and your site display should work perfectly on all devices including laptops, tablets, smartphones and desktop computers.

  • Error pages
What a 404 Page Not Found Error is and How to Fix It

The most common error pages say” this page does not exist” or” 404 error “. A customer will click and get the error message, generally an empty page which lead them to backing out of the site. This significantly affect the ranking performance of different search engines. If the website is having this type of error pages then consider redirecting them to the home page or recreating the same content, so that the customers will be taken to where they originally needed and hopefully the more relevant page solve their needs.

  • Poor call to action option

 When it comes to CTA they are helpful to direct the customer to the page where they can fill out a contact form or find the product or services they are looking for. So give them clear instructions by creating a call to action button or hyperlinked text that is front and center. When your site doesn’t have clear CTA’s it puts them off from browsing experience and can cause them to leave your site. Without it and its proper function it would be hard for you to have sales or even brand awareness. Meaning you won’t get all those important conversions.

  • Lack of social media link buttons

One should never neglect to add social media links buttons on your website. Social media buttons enable visitors to access the business page on social media networks including LinkedIn, Facebook, Instagram, YouTube etc. Once you have your accounts, you need to link them to your website, so more people can find your pages and connect with your company to other people. These can simply make your digital presence grow and reach through engaging consumers with your business more often.

  • Slow loading
9 Ways on How to Improve Your Website's Loading Speed

Customers expect a website to load quickly. If not 40% of consumers abandon a website if it doesn’t load in four seconds. Speed is a factor in your site ranking with search engines. To collect this problem, you need first to find out what exactly is slowing your site down by using website speed testing tools. Here are some fundamentals tips to optimize the speed of your site.

  • Page speed report: use the light house tool to check and fix load speed issues
  • Optimize your pictures: one should compress your images by using an online image optimizer
  • Web hosting
  • Using browser catching to reduce how often browser need to reload your pages.

Unstructured information

Your website should contain valuable content that answers the questions of the visitors. Most consumers come to websites for a reason which might be products or services, making a purchase and if they find it hard to locate what they needed they end up leaving your site. To avoid such issues one should make structured content from the perspective of the user’s mindset.

  • Inconsistent design

When you have an inconsistent design it confuses the target market which as a result makes them lose interest. When it comes to the website design it should be seamless to allow visitors to move from one page to another with ease. It should offer an intuitive experience without making customers think about what they need to do next. Having a consistent design can strengthen your company’s brand identity, that loyal clients will recognize and really show your customers that you care about the little things.

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TOP 7 TIPS FOR OUTSTANDING E-COMMERCE WEBSITE DESIGN

E-commerce Web Application: Why Your Business Needs One?

When creating an e-commerce website, you should use the right color, images, fonts, words and graphic to convince visitors to make a purchase. There are many ways through which you can easily improve conversions rate in your e-commerce website by working on customer experience. A seamless website design plays a big role in getting customers to complete the checkout process.

Here are 7 tips for creating an outstanding e-commerce website design.

  • Keep it simple and also have a responsive design
When Less Is More: Tips to Keep Your Website Simple | Search SEO Chicago

 If you want to optimize your e-commerce web design for conversions, you should consider simplifying it. The more elements that you have on your page, the more it takes away your visitors from the entire point of the website. Users shouldn’t have to search for buttons or dog too far to find the right category. What makes a good e-commerce website design is the minimalism and cleanliness that make a website look refined and favor the products. Once you website is easier for someone to shop with you, the more willing they’ll be to complete the purchase and give a sale. Request only the information that is absolutely necessary like shipping address (if needed), name and payment information. Keep your design clear, clean and simple and also keep the focus on the sale. The best e-commerce design is light and spacious.

  • Keep it mobile responsive
Mobile Friendly Web Design and Customers

If your page isn’t set up to be mobile responsive, you instantly lose that group of customers when you fail to optimize your e-commerce web design for mobile use is one of the biggest mistake you can make. It could be inconvenient for users to use the website. So in short if you want to capture more clients make you website fully responsive. One should test their site and make sure to view their sites from different devices and operating systems just to be sure.

  • Use high-quality photos

One should know that a picture is worth a thousand words. Adding more relevant images into a website design increases conversions. Also adding several shots of each product and create a slideshow for each product listing. When you lack to add quality photos no one is going to buy a product sight unseen so you should consider adding photos galleries for each product so that visitors can click through them. When you also have low quality photos they might signify that a store doesn’t care about making an effort to sell so they are likely to go search in another e-commerce website that offers same products as you. High quality images instill trust in your potential customers without fail, which in turn gives them the confidence to shop from your website.

  • Make branding a priority

One should have a consistent branding across all the pages of all site makes standing out easy. If your website is faceless it will look like a scam to the visitors. One should create branding messages that define what makes them unique from their competitors. Also make sure that your logo is visible enough on each page of your site and keep color schemes, font consistent and on brand. Ensure that your branding and experiences are consistent across all devices and channels. One should also ensure that when clients visit your physical store (if there is any) to have the same feel as in the website.

  • Add easy and convenient navigation

Make your products categories and products pages easy to navigate and this will make your customers to search for products and to filter products like color, product type etc. Make sure you have easy to navigate product pages and categories. The easier your pages are to navigate the easier it will be for you customers to find exactly what they need.

  • Add social proof

One should incorporate social proof into your home pages, this is because you will appear more trustworthy to your future customers. Make it easy for your clients to keep in touch, also add sharing buttons on your site.

  • Use a view cart button
Add To Cart Button Images – Browse 35,160 Stock Photos, Vectors, and Video  | Adobe Stock

When you incorporate the cart button visible at all times while customers are shopping has been proven to increase conversions and also maintain a clean and organized record of the transactions that take place, so as to prevent any sort of confusions. Also convenient for customers because it simplifies the payment making the process by acting as a facilitator between payment getaways and the main website.

CONCLUSION

Your website is the face of your business , so when a visitors lands in your website it takes them few seconds to decide whether they like it or not. So one should make sure that their e-commerce website has a good design that looks amazing and in the end it will convert perfectly. So one should implement the tips above to have an outstanding e-commerce website.

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REASONS WHY IT IS PERFECT TO USE WORDPRESS FOR YOUR SMALL BUSINSS IN 2022

5 Benefits of using WordPress plugins for your business - WordPress Booking  Plugin

WordPress.org is one of the most content management system (CMS) in the world. Used by approximately 75million websites of all types and size use WordPress to post new content each second. WordPress dominance is a result of its adaptability and the fact it can serve as the backend for standard blog, create a membership website, e-commerce websites, building a perfect website for small business and even static web pages. The CMS has quickly become favorite among both web-novices and web savvy users because of how simple yet powerful it is. One of the most misconception regarding WordPress is that it is only used for blogging. Initially WordPress began as a blogging platform, it has now grow into a powerful website builder and robust content management system (CMS).

Here are some of the most important reasons why you should start using WordPress for your business in 2022

  • WordPress is customizable

WordPress is easy to use. You don’t need any coding experience to set up a website using WordPress, because it is customizable you can change or customize anything on your WordPress website without having to worry about compatibility issues. You can use one of the many it provides, or buy one of the various premium themes developed. One can also add and extend certain features to make the website function and perform just the way you want. This makes WordPress an ideal platform for small businesses who want to start up their own website but don’t have the time or resources to develop their own system.

  • SEO friendly

Popular search engines like Bing and Google tend to rank websites that use WordPress higher than those that don’t. WordPress makes it easy by having some-built tools that tell you how SEO- friendly your content is. WordPress is the most popular CMS in the world when it comes to increasing search engine rankings. If you want to make your site SEO friendly, you can also add plugins such yoast SEO. These plugins make it easy to improve your site SEO and help you create more helpful pages.

  • Flexibility

WordPress provide you with design flexibility this means one can design to have different layouts in their website instead of having a rational design. Allows designers and developers to create and modify layouts and applications. One has the option to just use a basic version of the platform to publish blog posts. And also use the other side for your business website and add widgets and plugin to add functionality.

  • WordPress is free

WordPress is an open source software that doesn’t cost anything to download, install and use. One can use WordPress to create any kind of website. You can typically find themes and plugins for free but the premium( the ones that you pay for) ones often provide better features and quality support. Also WordPress doesn’t charge extra if your site starts to get more traffic than you anticipated. It’s important to note that the only core software is free, any themes or plugins you install may come at an additional price.

  • WordPress is easy to use
What is a Content Management System (CMS)? (Definition + Examples) |  LaptrinhX

WordPress is quite easy to use for beginners; one does not need any coding skills to create a website or blog. WordPress comes with a dashboard with various menus options listed in the sidebar. One can easily create posts and pages, add navigation menu’s and customize your site design.

  • WordPress is safe and secure

WordPress makes it easy for you to enhance your site’s security with features like password protection for folder contents. However, if you use free security plugins and backup services, you can protect your site from hacking.

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