One factor that plays a crucial role in providing users with a great experience is page speed. With a free and easy-to-use tool like Google PageSpeed Insights, you can find out your page speed instantly, plus get actionable advice for improving your Google page speed.

If you’re ready to learn more, keep reading, because this article covers:

• What is Google Page Speed Insight ?

• Why does page speed matter?

• What can you do to improve page speed?

• How does website hosting affect page speed?

• How often should you use Google PagesPeed Insights?

• Takeaways.

What is Google Page Speed Insight?

Google PageSpeed Insights is a free tool to help you find and fix issues slowing down your web application. An open-source tool called Lighthouse collects and analyzes lab data that’s combined with real-world data from the Chrome User Experience Report dataset. 

Page Speed

Page speed is the amount of time it takes between the browser’s request for a page until the browser completes processing and rendering the content. Many factors affect the speed of a given page including quantity and type of content, distance the data travels, connection type, device, operating system, and browser.

Why does page speed matter?

You may have already heard that page speed is important, but why does it really matter? There are numerous reasons that page speed is important to your business.

1.Users hate slow-loading pages

With the growth of the Internet, there is a high expectation for pages to load quickly. Users expect your page to load within a second because they want their information as fast as possible.

This means that businesses with slow-loading-pages lose out on leads because users don’t want to wait for those pages to load. If your website doesn’t load as quickly as the others, your leads will find alternative sites with pages that take less time to appear on their screens.

Page speed is especially important for your mobile visitors. Many users conduct mobile searches because they want answers quickly. You need to ensure that your page loads quickly, so these users stay on your site and learn more about your business.

2.Users spend less time on your page if it’s slow

If your page doesn’t load quickly, users will spend less time on your site. Even if they wait for your page to load initially, they won’t wait for additional pages to load because they might not have time to wait for each page.

You will lose leads because your pages take too long to provide them with information. If many leads leave your page because it loads too slowly, you will significantly increase how quickly leads come to your page and leave, otherwise known as your bounce rate.

This will impact your site’s ranking and make it harder for you to reach more audiences. To keep leads engaged and interested in your page, make sure your pages load quickly on your website.

3.It impacts your conversion rate

Your page’s speed impacts your conversion rate. Since the goal of your business is to earn conversions, you won’t profit from a slow-loading page because leads won’t stick around to convert.

On the contrary, a fast-loading page has a great impact on conversions. Users will convert because the page is loading quickly and guiding them through each step. They won’t have to wait around for the page to load to make a purchase.

Your business could lose potential profit simply by having a page that loads seconds slower than the competition. Page speed affects your business’ conversion rate and profits, so it’s important that you invest in helping you site run faster to avoid losing out on a profit.

4.It impacts your SEO ranking

If you’re using search engine optimization (SEO), page speed is a crucial element. Google recognizes that page speed is an important element for users and has started to move towards making page speed a top-ranking factor for SEO users.

If your site loads too slowly, Google won’t rank your page higher to reach more leads. When your pages load quickly, however, you improve your SEO ranking.

Factoring in your website’s page loading time will impact your search engine ranking and overall lead generation. By improving your page speed, you will drive in more valuable leads for your business.

5.It affects your quality score

Are you running a pay-per-click (PPC) campaign? If so, your page speed will affect your ad’s quality score.

When you create a PPC campaign, your maximum bid and quality score determine your ads placement. If your quality score decreases, this will lower your ad’s position and potentially increase your costs per click (CPC).

It is important to note that page speed affects multiple extensions of your website. Focus on getting your page running quickly to ensure that all other campaigns run smoothly.

6.It’s the first impression users get of your business

When users come across your site for the first time, you want to give them a positive impression of your business. Creating fast-loading pages will build confidence with your audience and ensure them that your business is reliable.

Alternatively, a slow-loading page might trigger the opposite feeling. Leads will immediately back out of your page to find a company that promotes efficiency and professionalism.

If you want users to view your business as professional, you need to make sure your page is running quickly. This will create a positive impact on your audience and will keep them coming back to your website.

So, now that you know why page speed is crucial for your site, the next step is knowing how to fix it.

What can you do to improve page speed?

You may speed up the time it takes for a page to load on your website in a variety of ways. Here are a few examples:

• Avoid landing page redirection because each one starts the HTTP request-response cycle and slows down the rendering of the page.

• Allow your scripts and CSS to load in external files rather than preventing all web pages from loading.

• Gzip compression should be enabled and tested on your web server.

• Optimize your images and give your content first priority.

• Regularly purge your cache.

How does website hosting affect page speed?

Choosing the correct host for your website is critical for a quality user experience. You’ll need to consider your options based on the type of content and the expected traffic.

• Shared web hosting: Shared web hosting means your site shares a physical server with other websites. Activity on the other sites sharing the server may use up bandwidth and server resources slowing down the delivery of your content.

• Cloud hosting: This option is like virtual private servers; except with cloud hosting, your site may exist over several different servers making the site more reliable, and traffic spikes have less impact on performance.

• Dedicated hosting: Dedicated hosting gives you full control over the site infrastructure. Since only your site uses the server, you don’t have to worry about drains on resources due to server competition from other websites.

• Virtual private servers: With virtual private servers, your website gets its own virtual server. Your site may reside on the same machines as other sites, but they do not share an operating system making the site faster and more scalable.

If you see performance problems on your site, you may want to speak with your provider. In some cases, you may need to move your site to a different provider with a better service level agreement or upgrade your hosting plan.

How often should you use Google PagesPeed Insights?

Even if your page is performing well, you should conduct systematic tests because performance best practices are frequently revised and Google is constantly looking for ways to make PageSpeed Insights better.

Takeaways

• Page speed is the amount of time it takes to request a page and have the page completely loaded in the browser.

• Page speed affects the way users feel about a brand and its products and services.

• Slow page speeds increase bounce rates.

• Page speed is important to SEO.

• Google makes some final ranking determinations based on page speed.

• Users expect the same performance on both mobile and desktop.

• Google makes some final ranking determinations based on page speed.

• You can’t make good decisions about content and infrastructure if you don’t have baseline metrics and performance trends when making those decisions.

• Your website hosting service and type may affect page speed.

• Page speed can change quickly based on multiple factors. Synthetic website performance monitoring can capture performance lags you may not notice otherwise.

• You can improve page speed quickly with some simple optimizations, such as controlling image file sizes and removing dead code.

As soon as you have opened this blog, we have just 15 seconds to grab your attention. Yes, yes, 15 seconds is the average time a user spends on a website. If it doesn’t provide expected content or goes clunky, business owners must be ready to say goodbye to their potential customers.

8 Key Strategies for Optimizing Your Media Assets

• Consider using a content management system (CMS): Certain CMS platforms, like WordPress, have plugins and other tools that are used to improve your media’s performance. These resources can help automate the optimization process and streamline media file management.

• Lazy load your media: A method known as lazy loading involves only loading the media that can be seen on the screen right now. The quantity of data that needs to be loaded can be decreased and loading times can be improved as a result.

• Compress your images: It’s crucial to compress your image files because they can increase the time it takes for your website to load. You may compress your images with the help of a number of programs without sacrificing quality. Kraken, ImageOptim, and TinyPNG are a few well-liked choices.

• Use the right file format: For various sorts of photos, different file formats are more appropriate. For instance, PNG is better for drawings with transparent backgrounds whereas JPEG is better for pictures. Reducing the file size and speeding up the download can be accomplished by using the proper file format.

• Use a content delivery network (CDN): Distributing your media assets from servers that are physically closer to your users, a CDN can help to increase the performance of your website. User experience can be enhanced, and loading times decreased as a result.

• Use responsive images: Images that are optimized for various screen sizes are called responsive images. This can help to enhance mobile performance and guarantee that your website looks good across all platforms.

• Enhance your video files for performance: If your website includes videos, it’s crucial to do so. This may entail using the appropriate video format and compressing the files as well as lowering their resolution.

• Minimize the number of media files: The performance of your website may suffer if it has an excessive number of media files. Try to employ as few media files as possible; only include those that are absolutely necessary.

Conclusion

There are different website performance optimization that can be implemented to further improve the delivery and speed of your content. For your website is constantly perform at its best, it’s crucial to regularly review and adjust your media optimization tactics.

What is SEO and how exactly does it help you to achieve your goals?

Many people know that SEO is important for the success of their business but don’t know what it actually is. Search engine optimization, or SEO, is a process that improves the visibility of a website on search engines and social media platforms. For example, if you want more people to visit your blog, then your blog needs to be optimized for search engines so that it ranks higher in the search engine results pages (SERPS) and increases in traffic.

The goal of any website should always be to get more traffic. You can only get this by investing in your site’s SEO. This article will teach you how to start optimizing your site for success.

What Does “SEO” Stand For?

SEO stands for Search Engine Optimization.

SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:

• Products you sell.
• Services you provide.
• Information on topics in which you have deep expertise and/or experience.

The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

Benefits & importance of SEO

People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.

• More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness.
• More customers: To get your site optimized, it has to target keywords. The terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.
• Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
• Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.
• Important for social promotion of a website: if a website appears in top results of a search engine such as Google, Bing, etc. then it gains instant popularity and to some extent trust of a user.
• It plays an important role in improving the business of a commercial site: if two websites are selling the same product, for example, both Myntra and Koovs focus on selling fashion clothing, then the site having a better position in the search result of a search engine has chances of getting more users as compared to the other.
• Improving user experience: SEO doesn’t focus only on improving search results but also on improving the user experience and usability of a website so that a website is more appealing to a user.

Types of SEO

Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO:

• On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.
• Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.
• Technical SEO: Improving your site’s overall performance on search engines. Site security, UX, and structure are key here.

You maintain 100% control over on page SEO and technical SEO. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success. 

Imagine SEO as a sports team. You need both a strong offense and defense to win – and you need fans (a.k.a., an audience). Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase.

On-page SEO

In SEO, your content needs to be optimized for two primary audiences: people and search engines. What this means is that you optimize the content your audience will see (what’s actually on the page) as well as what search engines will see (the code).

The goal, always, is to publish helpful, high-quality content. You can do this through a combination of understanding your audience’s wants and needs, data and guidance provided by Google.

When optimizing content for people, you should make sure it:

• Covers relevant topics with which you have experience or expertise.
• Includes keywords people would use to find the content.
• Is unique or original.
• Is well-written and free of grammatical and spelling errors.
• Is up to date, containing accurate information.
• Includes multimedia (e.g., images, videos).
• Is better than your SERP competitors.
• Is readable – structured to make it easy for people to understand the information you’re sharing (think: subheadings, paragraph length, use bolding/italics, ordered/unordered lists, reading level, etc.).

For search engines, some key content elements to optimize for are:

• Title tags
• Meta description
• Header tags (H1-H6)
• Image alt text
• Open graph and Twitter Cards metadata

Off-page SEO

There are several activities that may not be “SEO” in the strictest sense, but nonetheless can align with and help contribute indirectly to SEO success.

Link building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. Link quality beats link quantity – and a large quantity of quality links is the goal.

And how do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include:

• Brand building and brand marketing: Techniques designed to boost recognition and reputation.
• PR: Public relations techniques designed to earn editorially-given links.
• Content marketing: Some popular forms include creating videos, ebooks, research studies, podcasts (or being a guest on other podcasts) and guest posting (or guest blogging).
• Social media marketing and optimization: Claim your brand’s handle on any and all relevant platforms, optimize it fully and share relevant content. 
• Listing management: Claiming, verifying and optimizing the information on any platforms where information about your company or website may be listed and found by searchers (e.g., directories, review sites, wikis).
• Ratings and reviews: Getting them, monitoring them and responding to them.

Generally, when talking about off-site, you’re talking about activities that are not going to directly impact your ability to rank from a purely technical standpoint. 

However, again, everything your brand does matters. You want your brand to be found anywhere people may search for you. As such, some people have tried to rebrand “search engine optimization” to actually mean “search experience optimization” or “search everywhere optimization.”

Technical SEO

Optimizing the technical elements of a website is crucial and fundamental for SEO success. 

It all starts with architecture – creating a website that can be crawled and indexed by search engines. Google’s trends analyst, once put it in a Reddit AMA: “MAKE THAT DAMN SITE CRAWLABLE.” 

You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). What technical elements matter here: URL structure, navigation, internal linking, and more.

Experience is also a critical element of technical optimization. Search engines stress the importance of pages that load quickly and provide a good user experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS, and avoiding intrusive interstitials all matter in technical SEO. 

Another area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. 

Plus, web hosting services, CMS (content management system) and site security all play a role in SEO. 

How does SEO work?

So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? How does this translate into traffic to your website? Let’s take a look at how SEO works.

• Google’s search crawlers constantly scan the web, gathering, categorizing, and storing the billions of web pages out there in its index. When you search for something and Google pulls up results, it’s pulling from its index, not the web itself.
• Google uses a complex formula (called an algorithm) to order results based on a number of criteria (ranking factors—which we’ll get into next) including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more.
• How people interact with results then further indicates to Google the needs that each page is (or isn’t) satisfying, which also gets factored into the algorithm.

In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s expertise, authority, and trust requirements that satisfy its searchers’ requirements.

SEO is ongoing

SEO never ends. Search engines, user behavior and your competitors are always changing. Websites change and move (and break) over time. Content gets stale. Your processes should improve and become more efficient.

Bottom line: There’s always something you can be monitoring, testing or improving. Or, as Bruce Clay put it: SEO will only be done when Google stops changing things and all your competition dies.

Conclusion

A good understanding of search engine optimization can help your business rank higher on search engine results pages and drive more traffic to your website. Read on to find out the basics of SEO and how you can use it to your advantage.

Image Optimization

“A picture is worth a thousand words”, Image optimization is a process to compress website images without losing their quality. This means delivering the best quality images in the right dimension, format while keeping the lowest image size.

Users love sites which load in less than 2 seconds. If the page takes more than 3 seconds to load, almost 40% of visitors tend to leave that site, thus increasing the bounce rate.

Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size.

This can be done in different ways, be it by resizing the images, caching, or by compressing the size.

What Is Image SEO Optimization?

There are two key goals of image SEO:

• To make your images more discoverable
• Ensure that images don’t slow down page speed

Image search engine optimization and image optimization are separate, but related. Reducing image file size does help optimize images for search by reducing load times, and Google encourages developers to compress images when possible.

However, for an image to be truly optimized for search, developers should:

1. Give the image file a relevant, readable name, and include a relevant keyword if possible
2. Include a brief, descriptive image alt tag that is helpful for site visitors using screen readers and contains one or more keywords
3. Make images responsive and mobile-friendly
4. Caption images where doing so enhances the user experience and keeps users engaged
5. Include Open Graph and Twitter card images for social sharing.

Why do we optimize images?

Images are the largest contributor to overall page size, which makes pages slower to load. Data from HTTP Archive reveals that unoptimized images make up 75% of a total webpage’s weight, on average. This can have a negative impact on your website performance. 

Benefits of Image Optimization

• Improves Page Load Speed

Around 64% of a website’s weight is composed of images. If we are able to reduce the size of these images without reducing the image quality, then it will have a direct and positive impact on page load speeds and user-experience of visitors on your websites. Website page speed depends on many factors like website layout, design, images, etc. Around 65% of website weight consists of images so if you can optimize all website images well, then you will definitely see a big change in your website loading speed.

Image optimization for web and mobile exists to make web pages load faster. They create a better browsing experience for shoppers. Should there be a mere two-second delay in your page speed, your bounce rate can increase by 104%

• Boost Conversions

As we have already discussed, image optimizations help in getting a higher rank in search results. it directly means that your website can capture more users and you can possibly get more conversions.

A 1-second delay in page load time can decrease customer satisfaction by 16%. And 40% of users abandon a website if it takes more than 3 seconds to load. This is why Image optimization is very important, especially in e-commerce websites.

• Better browsing experience

Visitor loves a website that loads in under 2 seconds. So if you can successfully optimize all your website images and have taken care of other things too, then you can provide them with a better overall user experience.

Pages with a longer load time tend to have higher bounce rates and lower average time on page. Reducing page load times by even one second will improve your user’s experience. Improved user experience and interactions with your site have a positive impact on search engine rankings, which can improve engagement, conversions, and customer retention.

• Helps in boosting website SEO ranking

Who doesn’t want to see his website on top of the search rankings? Image optimization can be a powerful weapon for this. A search engine seo-optimization like Google loves the website which takes less time to load. Google will rank these websites higher in their search results.

• Improved search performance

Optimized images help both readers and search engines understand your website better and get your content seen online. Recent data shows that images are returned for 32% search on Google. Image optimization can help rank your images in Google’s Image Search, which can bring more to your website and build your brand. What’s more, visual search is becoming more 

How to Take Advantage of Image Optimization to Boost Your SEO

Well-optimized images give your website a better chance of appearing in search engine results. Using the appropriate combination of format, alt text, and titles can all contribute to enhanced SEO performance.

You don’t have to spend many hours formulating and executing complex SEO strategies to optimize images. Boosting your SEO performance through image optimization involves a few easy steps.

Let’s look at several factors of image SEO to focus on so that search engines can crawl, index, and rank your images more efficiently.

1. Write Proper Image File Names

Descriptive file names help you and search engines like Google quickly locate images. That’s because correctly named files provide context about the images, increasing their chances of ranking in the image search.

Depending on what kind of images you create or save, ensure to write the product name and include descriptive words such as its brand or color. Moreover, use dashes rather than underscores to name your files. For example, use white-shirt.jpeg instead of white_shirt.jpeg.

If you cater to an international audience and translate the site’s images, don’t forget to translate the file names as well.

When it comes to keywords, use a tool like Google Search Console to review your Search Analytics and the queries that include your products.

This will help you find what customers would type into a search engine if they were looking for the type of goods you offer. However, be careful not to overstuff it with keywords. Only use the ones that fit the context and naturally describe the image.

2. Write Alt Texts

Adding alt text is another technique to optimize your images and boost SEO. Essentially, alt text is a description of the image’s context and content. It’s what screen readers read and what will appear on the page if an image cannot be loaded.

In addition to accessibility and SEO improvements, adding them will also give you an advantage over competitors.

There are some practices to follow to write good alt texts:

• Be very specific. Ensure that your description is as specific as possible, including the image’s message, context, etc. However, note that you don’t have to describe images used for decorative purposes.
• Keep it brief. Try to keep your descriptions within 125 characters. Note that you don’t need to mention “image of,” “photo of”, or anything like that in your alt text as the HTML code has it covered.
• Use keywords. If possible, include a target keyword in the alt text. However, be careful not to overdo it.

3. Use Structured Data for Your Images

Another strategy is to leverage structured data or schema markup for your WordPress site. It offers clear information about your page to help search engines fully comprehend its purpose and context, improving the crawling and indexing processes. It is important for site owners to follow all the general structured data guidelines that Google has laid out. If you fail to implement these standards, you can be penalized with poor rankings, or your pages will be ineligible for rich results.

Apart from images, structured data can be used for a variety of purposes, including:

• Knowledge graph. When you search for a person or business, Google gathers information from different websites and sources to display more relevant and useful results. Add information about your website to Google’s Knowledge Graph through structured data.
• Rich results. If your website contains several items that correspond to a specific search query, Google can display richer preview results by showing product reviews, star ratings, or videos. Rich results are an excellent opportunity to attract more targeted users to your page.
• Accelerated Mobile Pages. The main purpose of Google’s AMP project is to improve user experience on mobile devices, such as providing fast-loading pages. Using structured data in AMP can lead your website to be featured on mobile searches as part of rich results and carousels.

4. Optimize the Page Title and Description

When ranking images, Google also considers components such as the page’s title, meta description, headers, and content.

Therefore, an optimized page title and description can help you rank in the image search. Conducting keyword research is a good place to start.

Tools like Ahrefs, Ubersuggest, and Semrush can help you identify the most relevant search queries, their search volume, and keyword difficulty.

Then, include the relevant keywords on your page title, meta description, and URL. Combined with other image optimization strategies, it’ll increase your site’s chances of ranking high on search results.

5. Place the Images Properly

Another important aspect of image optimization is where to place the images on the website. Adding images randomly can have a poor influence on the context and relevance of your page.

While it’s not uncommon to use images to break long texts, the image must be directly connected to the written content. Keep in mind that screen readers cannot access texts within the images, so make sure to provide relevant alt texts and include essential information in the image only.

Apart from improving accessibility, it also helps boost page visibility on Google image searches.

6. Optimize for Mobile Devices

Given that more than half of all web traffic comes from mobile devices, it is easy to see the importance of ensuring visitors can access all pages and images smoothly from all devices.

Google’s Mobile-Friendly Test Tool scans your website and evaluates whether it will look good on mobile screens. In addition, the tool will provide a report on the overall usability of your website.

For example, if the page only loads partially on a mobile device, it’ll inform which elements, including images, have issues and need to be fixed.

7. Use Copyright-Free and Good Image Quality

All images uploaded to your site must be copyright-free to prevent the risk of lawsuits, which would not only damage your online reputation but also the site’s rank on search results.

Shutterstock, Unsplash, and Getty Images are among the most prominent stock image providers. These websites contain thousands of free-licensed images for different purposes.

Alternatively, navigate to Google Images’ Advanced Search section and find images based on different Usage Rights.

As part of your image optimization workflow, consider creating unique images for the site. Especially if you run an eCommerce store, high-quality product images generate higher engagement and help drive sales.

Conclusion: Image Optimization

Google gives us a lot of information about how to optimize our sites and our images. It’s easy to get overwhelmed by all the small details.The tips above will help you make the most of your images; however, I recommend focusing on making sure your images bring value to users. Don’t cram images in just to meet a quota, and don’t add images that don’t make sense for your content.

Ready? Start optimizing images to improve website performance now!

SPEED UP YOUR WEBSITE WITH DOLTICS BUILT-IN CDN

The speed and performance of your website is very important nowadays. When it comes to page loading speed, every second counts. Google research shows that when loading times increase from one to three seconds, the probability of a bounce (the visitor leaving right away) increases by 32 percent.

Google has stated that the speed of a website affects its ranking in the search results. So if you want to make your users happy and stay on the top of search results, you have to pay attention to your website speed. 

How to Measure Page Speed

Before making any changes to your site, you’ll need to gauge your web pages’ performance. There are various tools you can use to test and measure page speed. We recommend starting with google page speed insight Google Page Speed Insights. This is an easy-to-use tool that enables you to measure and test the speed of your web pages on both desktop and mobile devices.

Plus, as a Google-supported tool, it can help you make sure you’re hitting the performance benchmarks required for high search result placements.

To use Page Speed Insights, simply enter the URL of the web page you want to test into the text field, and select the Analyze button:

Google Page Speed Insights.

Page Speed Insights will then analyze the content on your page, and score it on a scale of 0 to 100.”

It’s worth noting that you’ll get a separate score and list of suggestions for both the desktop and mobile versions of your site.

This information gives you a solid starting point for gauging how fast your web pages are, and offers tangible actions you can take to improve page loading speeds.

1. Optimize Your Images

Image size is another issue for page speed. Some images can be reduced in size with the use of graphic-editing tools or plugins without reducing its quality.

It is best to use JPEG format whenever possible. PNG is also fine. Avoid BMP and TIFF formats.

Crop your image to get rid of unnecessary elements and to reduce the size.

Resize your images. It is not necesary to upload a 2000 pixel-wide image if the size of your web page is only 600 pixels wide.

2. Use a Good Web Hosting Plan

It all starts with choosing the proper  hosting company. Even without talking about speed, you should have a reliable company with solid and reliable hardware to host your site. If your site is unreliable, speed won’t matter because your visitors won’t even visit your website. So do some research about hosting companies.

Most hosting companies offer a range of hosting plans, starting with cheap shared hosting and moving up through virtual servers, dedicated servers and cloud servers. Although it’s ok to start with shared hosting if you’re just starting your website, make sure to always track your traffic volume and resource usage so that you can upgrade to a better hosting plan before visitors start noticing your website being sluggish.

3. Enable Caching

Caching is the technical term for storing information in a temporary storage area. This will improve your website’s performance since most of your page’s content is already prepared and available and doesn’t need to be fetched and processed to be displayed for a user. It also lessen the load of various system resources on your server.

4. Use a Content Delivery Network

Using a content delivery network is another effective way to speed up your website. A CDN is a worldwide network of servers that lets you duplicate and store your website’s static elements. These elements are then delivered to visitors from a server that is closer to them. For instance, if your website is hosted on a server in the U.S., visitors from other countries will have to wait for a long time for your content to be shown on their browser. With a CDN, that time is reduced because the static content will be provided from a local server much closer to them instead of the one from across the world.

5. Minify HTML, JavaScript, and CSS

Websites and web applications are dependent on CSS and JavaScript, that’s why it’s important to reduce the size of these text files. Minifying them is a great way to do that. This means getting rid of comments, extra spaces, extra line breaks, etc. in the code in order to reduce the size of the file and the amount of data that has to be transferred – reducing the time needed to load a page.