Having a website is no longer luxury, but is a necessity for all business whether a small business or a big-size Agency. A strong online presence, particularly a website, can make or break generating revenue. In this case a business needs a website if it wants to be discovered by most of the potential customers. Consider the following top 9 reasons why your business needs a website in 2022.

• Building trust and credibility

As times is passing by most people are adopting searching online for things they want. This makes it important a business to have a website in order to increase its credibility to the company or organization. If you don’t have a website, potential consumers will go to your competitors who have websites and who also offer similar services to yours. If you don’t have a website one can doubt your credibility.  Having a website reassures your potential clients that you’re a legitimate business or company.

• One can showcase their products and services

One can display their offering with features like short video tutorial, featured images to give people a sense of what it feels to enter your physical location. Also publish more info about the products or services in your site to attract potential customers. This increases the average time your customers spend on the website and it might influence their decision to contact you.

• Leads

One of the most reasons you should have a website is to increase the possibility of getting leads. Generating leads means making more people know about your products and services and then convincing them that what you offer is better than those of your competitors. It also increases the sale automatically, and you can have more profits by using the website. Even though website are costly, when used correctly they have a positive ROI.

• Website can attract new customers through Google

In order for you to attract more potential clients the best way is to be visible on google. Social media networks are indexed on Google, and social media posts can be found with the search engines, but having a website offer access to several tools and SEO tactics. SEO is the key to make your business appearance on Google’s main page.

• Organic traffic

Once you have a website it implies that there is a possibility your website may appear in the search results when some searches for a product and service. This gives the opportunity to drastically increase your consumer base significantly.

• A business website makes you look professional

When you have a website is the best platform to showcase your achievements and skills, which helps to look more professional.  Having your own website lets you create an email address which adds a level of professionalism to your business. As of today, most consumers think a website makes your business more credible, more approachable compared to other business that do not have social media platform /profiles.

• Announcements and updates

When you have a website, you can easily keep in touch with your customers and it’s the best key to make updates and notifications to your clients because you are available 24 hours a day. When something is very relevant to them, you have a better chance of upselling them.

• Increase working hours

When you have a website for your business you can continue to work at any time.  If you don’t have a website your business will be closed (due to the working hours) and people will go to your competitors but when you have a website, you will be able to service 24/7. On the site you will be able to view the analytics which will show the progress or performance of your website, which will help you in decision making.

• Digital marketing

If you are planning to probably drive visitors in your website you need to use digital marketing to boost leads and develop your business. To do this effectively, leverage historic traffic that has been going to you site. So, you target the most qualified clients and get the highest return on your ad’s investment. So, it essential to have your website up and operating as soon as possible, even if you don’t intend to run advertisement at the moment.

CONCLUSION

Most people spend more time in the internet and social media platforms, so one should adopt a website for their business in order to increase sales and also expand their business.

Site speed is now a google ranking factor for both tablets, desktops and mobile sites. If you don’t maintain a good website performance, your site’s visibility on search engine results pages (SERPS) may decrease, which leads to lower traffic.

Here are some of the reasons for a slow loading website:

Too many HTTP’S request

When your website has loads of JavaScript’, image files and CSS. It can lead to many HTTPS requests. When a user visits the website, the browser sends multiple requests to access their files. Naturally this would slow down the webpage.

Solution

• Ensure that minify the JavaScript and CSS files.
• Reduce HTTP request by use of sprites.

Too many Ads

When it comes to ads, they are a great way to monetize your site but at times makes your site load slowly.  Not only do ads increase you page load time, but they’re also annoying to viewers. Having too many ads means having additional HTTP’s requests, which would need additional processing time. The only solution is to limit the number of ads on your site which will ensure better performance and still generate revenue.

Solution

• Only use them where you need to improve performance, UX CTR’s to your ads.
• Reduce third party advertisers.

  Lack of using CDN service

Content delivery content (CDN) refers to geographically distributed group of servers which work together to provide fast delivery of internet content. If you don’t have a (CDN) it may lead to have a website that loads slowly. CDN allows for quick transfer of assets needed for loading internet content like JavaScript files, images etc. Without a CDN, the communication between your browser and your server takes longer. A CDN speeds up the process.

Solution

• One should sign up for service company like Cloudflare which makes your website more accessible for streamlining its delivery to users.

JavaScript issues

The availability of JavaScript makes the website functional and interactive for users. However, if you implement it incorrectly, it causes a lag on your website’s page load speed. It takes a lot of time for JavaScript and jQuery to be loaded, implemented and executed. This means if one is using multiple API calls for rendering it will eventually cause a delay while loading the website pages.

Solution

• Do an audit to your JavaScript’s.
• Use asynchronous loading.
• Consider using google tag manger or segment.

No cache installed

Most sites should embrace the caching technique in their sites. Caching improves the performance of websites by keeping frequently used data in its cache memory.

Solution

• Try to cache every data from static content and images.
• Install a plugin called WP rocket which is one of the best cache plugins when it comes to WordPress (only if you use WordPress for your site).

CONCLUSION

One should know that the following factors contribute to a slow speed in your website. So you should avoid such factors in order to improve on your website loading speed and as a results you will have good performance , good rankings and also generate revenue as well.

What is a domain name? this is the address people type into a web browser in order to reach your site. A domain name should be unique to a specific website and cannot be a shared or duplicate with other web pages.

Why is it important:

• Provides visibility for your brand: a good domain will create awareness and attract customers.
• Increases your search engine rankings: when one has quality content on their website, your domain name will become more and more recognizable in search engines like google, Bing etc. Which draws more customers to your site.
• Provides your brand marketability around the world or the local region.

Here are some of the tips to use when deciding on a perfect domain name:

Research your domain name

One should always conduct research of their domain name in order to find out whether there is an existing business using the same name. when one has an almost matching name or similar name it could lead to confusion among users and also leads to legal issues which may cost you a lot of money.

Use target keywords in your domain name search

Keywords are very important in a domain. If you choose to use keywords, always put the keywords in the beginning of your domain. This is because that’s where they will be most powerful for your rankings. At times its difficult to find a good target keywords, that are not already used. One needs to be creative and combine your keywords to make your domain unique. One can find keywords with tools like keywordtool.io and google keywords planner.

Keep your domain name short

When it comes to domain name it should have shorter names which are easier to remember, read and type. Which means users are more likely to find you. We recommend keeping your domain name length between 6-14 characters. If you have a longer domain name it makes users more prone to typos as a result it can lead to loss traffic. Try to keep your domain name short as possible.

Avoid the use of hyphens and numbers in domain name

When choosing a domain name, hyphens or numbers can lead to a spam domain and also make it harder to pronounce. Hyphenated domains are also prone to typos. so if you are looking for domain name for your site, always make it simple and avoid using hyphens and numbers because they tend to confuse the users.

Target for brandable domain names

One should choose a unique and memorable domain which helps your business stands out more and set itself apart from your competitors. Brandable domain names allows sufficient flexibility in your business change. This is because most business change over time and they might expand to offer more product or services. In such situation, a brandable domain name is able to remain relevant and accommodate the changes. One should also keep in mind that through your domain name this is how visitors will find, remember and share your company on the web browser.

Use top level extension names

One should always keep in mind that before you purchase a domain, you will need to know which domain name extension suite your business. When choosing your domain name extension, we always recommend choosing a .com. Many users will automatically type “.com “at the end of every domain this is because they are more familiar with .com compared to other extensions like .net,.org etc.

Make sure it is easy to pronounce

One should avoid words that are difficult to spell or can be spelled more than one way. When your domain is easy to pronounce it makes you to share your domain name to upcoming clients. The harder your domain name  is in terms of pronunciation makes your upcoming clients mistype and misspell your domain and end up in a different website.

CONCLUSION

When choosing a domain name its not easy as we think. By following the tips we discussed above you can easily create a brand and also boost your search traffic.

A Helpful Guide to Make a Website for your Business to help small businesses grow their market share in the digital world

SEO is a powerful tool that is easy to implement, but difficult to master. A well executed SEO strategy can significantly increase traffic, however, a poorly- implement plan with common mistakes can cause a site’s ranking to decrease rapidly. Here are some of the common mistakes to avoid:

Lack of Auditing your website for SEO

Search engines such as google, bling etc. are constantly updating their algorithms to provide better such results, and you need to be aware of these changes so you can make adjustments to your websites content accordingly. When your website lacks to be audited it means you are missing a lot.

Not optimizing your website for mobile devices

Google has fully decided to prioritize websites based on their mobile performance and appearance which means that if your site is not optimized for mobile, you are at a risk of seeing traffic decline slowly or even abruptly from google. As time is passing by many searchers prefer access of website via smartphones and tablets compared to desktop browsers. Google wants website owners to make experience on mobile amazing for their customers.

Using the wrong keywords

The common mistakes that most websites face are the use of wrong keywords. The use of wrong keywords makes it harder to look at what people search when they type a question into a search engine. One should know when choosing keywords to optimize their site, it is very important to be so accurate. We have some amazing SEO tools that one can use to find the right keywords which include SEMrush, Ahrefs and Ubersuggests.

Lack of using google analytics data

When a website lacks to use google analytics it becomes more difficult to run SEO campaigns or track your results over a period of time. The importance of analytics is to show the SEO experts which page is doing poorly and which page is doing so well.

Using old content

When your site has old content, it will most likely hurt the ranking of all the pages on your site. When you change the old content, it skyrockets your traffic by bringing this old content back to life. When you update a few contents in your website e.g., articles it demonstrates to google that your entire site is valid.

Having a slow load page

Page speed is a direct ranking factor, Google has indicated that site speed as a result of page speed is one of the signals used by algorithms to rank page. However, speed can also affect indirectly, by increasing the bounce rate and reducing dwell time. One should try on how to improve and boost the navigation on their site.

CONCLUSION

When it comes to SEO its not easy as we think and that is not easy to remember all the part that you need to work on and if you are looking to improve your rankings you should focus on the optimizing your sites for mobile devices, using right keywords, updating you old content etc. Do all this and you’re already on your way to well-optimized website and having good SEO rankings.

When a marketer or a business plan to create a website for their business they tend to forget the most important ideas to keep their website relevant for their audience. However, a website that is relevant helps increase brand awareness, generating leads or increase your sales.

Here are the best ideas to implement in your website:

Ensure that your website is simple and precise:

Your website should have straightforward text. One should use sharp lines and white spaces to articulate product details and physical features.

Ensure that you updated your web design

A website that fails to create a good impression on prospects transmits the idea that your company is unprofessional and incapable. An outdated website can make regular visitors will get tired of it after a while.

By enabling your content to be shareable

Your website should allow your regular and most trusted clients to share their experiences about your products or services about your business. If your website is on WordPress, there are few plugins that enable your users to share your content on their social accounts.

Updating old contents and adding fresh content

One needs to know that the fresher content you produce the larger you achieve of previous content will be. Little did you know that your older content may possibly get additional page views when you link it to your new content which will generate more leads.

Images blending with graphics

One should use impressive images which can help to attract attention and to guide your visitors line of slight. They can be a great value when it comes to presenting important information. Also, images are great emotion trigger that you can use to draw your visitors in and get engaged in your content.

Use of Content calendar

Your content is the reason why your visitors come to your website. One should have a content calendar because it keeps your content well organizes and on track. It helps to brainstorming, which saves you from last- minute disastrous planning and helps to produce content consistently.

CONCLUSION

A relevant website gives you the opportunity to tell potential clients what you are about and why you deserve their trust and confidence. Always keep your website fresh and this will lead to good profitability opportunities.