Today having a business website is extremely important. So creating websites one needs to have high quality web design to achieve success especially in the business world. So having a well-planned website design, you can ensure that you can increase traffic to your website and even generate more leads. Therefore, it is essential to make ourselves familiar with things that can turn off a potential customer from staying on your website. Here are some common issues and how you can avoid them.

• Not optimized for mobile

A research was conducted and almost half of the website traffic comes from mobile users. If your website can not give a mobile experience to people, then you are losing many prospective visitors. Many people will simply exit websites which are not mobile friendly as they cannot browse properly on their phones. Therefore, a website must be mobile friendly and optimized to prevent losing a lot of variable customers and traffic to competitors. In this case a responsive design matter and your site display should work perfectly on all devices including laptops, tablets, smartphones and desktop computers.

• Error pages

The most common error pages say” this page does not exist” or” 404 error “. A customer will click and get the error message, generally an empty page which lead them to backing out of the site. This significantly affect the ranking performance of different search engines. If the website is having this type of error pages then consider redirecting them to the home page or recreating the same content, so that the customers will be taken to where they originally needed and hopefully the more relevant page solve their needs.

• Poor call to action option

 When it comes to CTA they are helpful to direct the customer to the page where they can fill out a contact form or find the product or services they are looking for. So give them clear instructions by creating a call to action button or hyperlinked text that is front and center. When your site doesn’t have clear CTA’s it puts them off from browsing experience and can cause them to leave your site. Without it and its proper function it would be hard for you to have sales or even brand awareness. Meaning you won’t get all those important conversions.

• Lack of social media link buttons

One should never neglect to add social media links buttons on your website. Social media buttons enable visitors to access the business page on social media networks including LinkedIn, Facebook, Instagram, YouTube etc. Once you have your accounts, you need to link them to your website, so more people can find your pages and connect with your company to other people. These can simply make your digital presence grow and reach through engaging consumers with your business more often.

• Slow loading

Customers expect a website to load quickly. If not 40% of consumers abandon a website if it doesn’t load in four seconds. Speed is a factor in your site ranking with search engines. To collect this problem, you need first to find out what exactly is slowing your site down by using website speed testing tools. Here are some fundamentals tips to optimize the speed of your site.

• Page speed report: use the light house tool to check and fix load speed issues
• Optimize your pictures: one should compress your images by using an online image optimizer
• Web hosting
• Using browser catching to reduce how often browser need to reload your pages.

Unstructured information

Your website should contain valuable content that answers the questions of the visitors. Most consumers come to websites for a reason which might be products or services, making a purchase and if they find it hard to locate what they needed they end up leaving your site. To avoid such issues one should make structured content from the perspective of the user’s mindset.

• Inconsistent design

When you have an inconsistent design it confuses the target market which as a result makes them lose interest. When it comes to the website design it should be seamless to allow visitors to move from one page to another with ease. It should offer an intuitive experience without making customers think about what they need to do next. Having a consistent design can strengthen your company’s brand identity, that loyal clients will recognize and really show your customers that you care about the little things.

What is UX ?  User experience design (UX) refers to the way people interact with product, service or system. Also by improving the usability, accessibility and efficiently of user interaction with the website or apps. Here are some of the tactics to follow:

• Improve the page speed: Your website loading speed is very imperative. If it takes longer than 3 seconds to load, 55 percent of the people will leave your app or website. Page loading time also plays a vital role in helping the users decide whether they are going to further visit the site. If they are underserved in terms of user experience for the very first time, there are brighter chances that will ignore your site for future reference also. One of the website user experience best practices is to compress all your images before uploading them to the website. This will significantly improve your website loading speed.
• Make sure your site is responsive on all devices: One should know that enterprise operates in the mobile internet era, and you can’t ignore this fact. Survey’s show that the modern user expects a company’s mobile website to be as good as the desktop. If your website isn’t mobile optimized, users are five times more likely to abandon it. In addition to this, Google started penalizing sites that aren’t optimized for mobile devices, making the need for responsiveness even more crucial. This is probably the single-most valuable way in which you can improve your website usability. Google crawls both your desktop and mobile website and uses both of them to index your website. That means that in terms of SEO a mobile friendly website can help you perform better.
• Catch your 404 errors: None of your clients is going to like 404 errors of their search. Fixing this no found error is a step forward in promising your users a better user experience. When a user approaches a link or an image, they are expecting this link will take them to the next place they want to go. Encountering a 404 error page annoys users and make them rethink spending their time on your website and this will end up making them leaving your site immediately.
• Use attractive CTA: Your visitors already know which information is important and what to focus on your page. CTA’s have to be one of those element. CTA’S that are clearly marked with the action word enable your website users to more easily navigate your site, and get exactly what they want in the location they expect to find it. When you have an attractive CTA it will help in getting the higher conversion and additionally adding to a unique user experience.
• Increase user attention through white space: White spaces makes the content more eligible and also helps the user on other elements of the website. White space helps to smooth things out and gives an elegant look and feel to your webpage. However, it is used to deliver a clear and direct message. It is also associated sophistication as it is considered as a way to organize text and elements. The design background color does not always have to be white. It only needs to be the space between elements of the website. White space adds simplicity and elegance to your webpages.

CONCLUSION

UX is all about designing your website around the user’s point of view to provide delightful user experience. The key to good UX design is making it work for both your users and your platform. A well designed user experience is about leading a user to the data or resources they need, while cutting off everything that might stand in their path. To elevate user’s experience a bit more, keep in mind to consider the above-mentioned points.

Building a landing page is one of the very first step when designing you website. A landing pages will help convert your visitors into leads. The more landing pages you have in your site , the more leads you get. Here are some of the mistakes to avoid in your landing page.

CONFUSING CTA’S

If the motive of a page is to encourage the user to do a specific activity, then it may seem obvious to say they should make that very clear. Most brands common mistakes is to allow their calls to Action to be unfocused. They want to say too much, too soon, and the end result is a confused customer who doesn’t convert. Another thing is using generic CTA’S which do not impress site visitors, but it often lack context about why the person should click. This is one of the easiest landing page mistake to avoid by making sure your CTA is clear and straight to the point.

STOCK PHOTOS

Stock photos can make or break your especially when it comes to your landing pages. When you use stock photos it makes a very unprofessional appearance, If users recognize the same image is being used on a different website. Stock photos can be great for other pages or blog post, but for the landing page that introduces your business to the world, it is wiser to use lifestyle images- where possible, visitors want to see actual people doing what you want them to do with your product or service.

UNFOCUSED DESIGN

Make sure your visitors can immediately locate your form or CTA, If its unclear they’ll be less likely to follow through when it comes to your landing page design, there is a delicate balance to be stuck between not underwhelming or overwhelming the visitor. In the meantime you don’t want to pull all this work into creating the best click-worthy ads that end up leading to dull landing pages.

SLOW PAGE SPEED

Most internet users are mostly impatient, unwilling to wait for a badly design landing page to finish downloading so one need to know that you page should be as fast as possible-every seconds will cost you. A slow site can be a negative ranking factor on Google , making it harder for customers to find you online. If you not sure whether your landing page is optimized, use tools like Google’s page speed insights, It helps you identify the elements that are taking longer to load.

NOT OPTIMIZED FOR MOBILE PHONES

So many landing pages are still not optimized for mobile phones despite great percentage of users now use browsers on their phones and this is crucial way of losing conversion. Before launching your landing page, conduct tests to make sure the page and each of its element renders well on mobile phones. Remember that Google penalizes websites that aren’t mobile friendly.

FAKE TESTIMONIALS

Fake testimonials harm more than good. Most of the time its pretty easy to spot fake testimonials as they are generic and don’t include any specific info as to how your product helped the customer.

DISTRACTING NAVIGATION

Landing page should never have a navigation bar. Too many links in header of your landing page can distract your visitor from the main action that you would like them to take. Navigation bar give your visitors the opportunity to click away from the page and the offer itself. If visitors leave without filling out your form, you won’t collect their contact info and turn them into leads.

CONCLUSION

You can have the best offers, but people won’t convert if they don’t stay on your landing page long enough. Fixing these mistakes will set you on the right path towards building effective landing pages that are certain to fulfill their mission.

Having a website is no longer luxury, but is a necessity for all business whether a small business or a big-size Agency. A strong online presence, particularly a website, can make or break generating revenue. In this case a business needs a website if it wants to be discovered by most of the potential customers. Consider the following top 9 reasons why your business needs a website in 2022.

• Building trust and credibility

As times is passing by most people are adopting searching online for things they want. This makes it important a business to have a website in order to increase its credibility to the company or organization. If you don’t have a website, potential consumers will go to your competitors who have websites and who also offer similar services to yours. If you don’t have a website one can doubt your credibility.  Having a website reassures your potential clients that you’re a legitimate business or company.

• One can showcase their products and services

One can display their offering with features like short video tutorial, featured images to give people a sense of what it feels to enter your physical location. Also publish more info about the products or services in your site to attract potential customers. This increases the average time your customers spend on the website and it might influence their decision to contact you.

• Leads

One of the most reasons you should have a website is to increase the possibility of getting leads. Generating leads means making more people know about your products and services and then convincing them that what you offer is better than those of your competitors. It also increases the sale automatically, and you can have more profits by using the website. Even though website are costly, when used correctly they have a positive ROI.

• Website can attract new customers through Google

In order for you to attract more potential clients the best way is to be visible on google. Social media networks are indexed on Google, and social media posts can be found with the search engines, but having a website offer access to several tools and SEO tactics. SEO is the key to make your business appearance on Google’s main page.

• Organic traffic

Once you have a website it implies that there is a possibility your website may appear in the search results when some searches for a product and service. This gives the opportunity to drastically increase your consumer base significantly.

• A business website makes you look professional

When you have a website is the best platform to showcase your achievements and skills, which helps to look more professional.  Having your own website lets you create an email address which adds a level of professionalism to your business. As of today, most consumers think a website makes your business more credible, more approachable compared to other business that do not have social media platform /profiles.

• Announcements and updates

When you have a website, you can easily keep in touch with your customers and it’s the best key to make updates and notifications to your clients because you are available 24 hours a day. When something is very relevant to them, you have a better chance of upselling them.

• Increase working hours

When you have a website for your business you can continue to work at any time.  If you don’t have a website your business will be closed (due to the working hours) and people will go to your competitors but when you have a website, you will be able to service 24/7. On the site you will be able to view the analytics which will show the progress or performance of your website, which will help you in decision making.

• Digital marketing

If you are planning to probably drive visitors in your website you need to use digital marketing to boost leads and develop your business. To do this effectively, leverage historic traffic that has been going to you site. So, you target the most qualified clients and get the highest return on your ad’s investment. So, it essential to have your website up and operating as soon as possible, even if you don’t intend to run advertisement at the moment.

CONCLUSION

Most people spend more time in the internet and social media platforms, so one should adopt a website for their business in order to increase sales and also expand their business.

Site speed is now a google ranking factor for both tablets, desktops and mobile sites. If you don’t maintain a good website performance, your site’s visibility on search engine results pages (SERPS) may decrease, which leads to lower traffic.

Here are some of the reasons for a slow loading website:

Too many HTTP’S request

When your website has loads of JavaScript’, image files and CSS. It can lead to many HTTPS requests. When a user visits the website, the browser sends multiple requests to access their files. Naturally this would slow down the webpage.

Solution

• Ensure that minify the JavaScript and CSS files.
• Reduce HTTP request by use of sprites.

Too many Ads

When it comes to ads, they are a great way to monetize your site but at times makes your site load slowly.  Not only do ads increase you page load time, but they’re also annoying to viewers. Having too many ads means having additional HTTP’s requests, which would need additional processing time. The only solution is to limit the number of ads on your site which will ensure better performance and still generate revenue.

Solution

• Only use them where you need to improve performance, UX CTR’s to your ads.
• Reduce third party advertisers.

  Lack of using CDN service

Content delivery content (CDN) refers to geographically distributed group of servers which work together to provide fast delivery of internet content. If you don’t have a (CDN) it may lead to have a website that loads slowly. CDN allows for quick transfer of assets needed for loading internet content like JavaScript files, images etc. Without a CDN, the communication between your browser and your server takes longer. A CDN speeds up the process.

Solution

• One should sign up for service company like Cloudflare which makes your website more accessible for streamlining its delivery to users.

JavaScript issues

The availability of JavaScript makes the website functional and interactive for users. However, if you implement it incorrectly, it causes a lag on your website’s page load speed. It takes a lot of time for JavaScript and jQuery to be loaded, implemented and executed. This means if one is using multiple API calls for rendering it will eventually cause a delay while loading the website pages.

Solution

• Do an audit to your JavaScript’s.
• Use asynchronous loading.
• Consider using google tag manger or segment.

No cache installed

Most sites should embrace the caching technique in their sites. Caching improves the performance of websites by keeping frequently used data in its cache memory.

Solution

• Try to cache every data from static content and images.
• Install a plugin called WP rocket which is one of the best cache plugins when it comes to WordPress (only if you use WordPress for your site).

CONCLUSION

One should know that the following factors contribute to a slow speed in your website. So you should avoid such factors in order to improve on your website loading speed and as a results you will have good performance , good rankings and also generate revenue as well.

When a marketer or a business plan to create a website for their business they tend to forget the most important ideas to keep their website relevant for their audience. However, a website that is relevant helps increase brand awareness, generating leads or increase your sales.

Here are the best ideas to implement in your website:

Ensure that your website is simple and precise:

Your website should have straightforward text. One should use sharp lines and white spaces to articulate product details and physical features.

Ensure that you updated your web design

A website that fails to create a good impression on prospects transmits the idea that your company is unprofessional and incapable. An outdated website can make regular visitors will get tired of it after a while.

By enabling your content to be shareable

Your website should allow your regular and most trusted clients to share their experiences about your products or services about your business. If your website is on WordPress, there are few plugins that enable your users to share your content on their social accounts.

Updating old contents and adding fresh content

One needs to know that the fresher content you produce the larger you achieve of previous content will be. Little did you know that your older content may possibly get additional page views when you link it to your new content which will generate more leads.

Images blending with graphics

One should use impressive images which can help to attract attention and to guide your visitors line of slight. They can be a great value when it comes to presenting important information. Also, images are great emotion trigger that you can use to draw your visitors in and get engaged in your content.

Use of Content calendar

Your content is the reason why your visitors come to your website. One should have a content calendar because it keeps your content well organizes and on track. It helps to brainstorming, which saves you from last- minute disastrous planning and helps to produce content consistently.

CONCLUSION

A relevant website gives you the opportunity to tell potential clients what you are about and why you deserve their trust and confidence. Always keep your website fresh and this will lead to good profitability opportunities.